CR Blog

Natural History Museum: Treasures posters

Art, Graphic Design

Posted by Mark Sinclair, 12 December 2012, 13:32    Permalink    Comments (7)

A great poster caught my eye on the tube yesterday. It was for the Natural History Museum and is one of three created for the launch of the new Treasures exhibition in its Cadogan Gallery...

Designed by Krow Communications the posters are each made up of three images of different objects from the museum's collection, combined as one. They work really well in that each composite part of the image is intriguing enough to make you think about what it could be: is that really a carved shell making the body of the bird?

And what lifts them even further, particularly when installed alongside the more shouty posters on the tube network, are the colours – the tones of the backgrounds in the bird one, for example. Executed with less care and attention and they wouldn't work. As they are, they make great posters.

The Natural History Museum's Treasures exhibition features 22 objects selected from the museum's collection and is free to enter (Natural History Museum, Cromwell Road, London SW7 5BD).

More details on the selection of objects can be found here. "From the 200-million-year-old nacreous ammonite that led William Smith to discover that the rocks beneath our feet are layered through time, to the rare first edition of Charles Darwin's On the Origin of Species, these objects reveal the heart of the Museum's collections," says the NHM.Other objects include a dodo skeleton; Charles Darwin's pigeons; pieces of moon rock; and some Iguanadon teeth.

 

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7 Comments

Images work well, not so sure about the layout of the posters though. Looks a bit slap-dash...
Rob
2012-12-12 14:17:11


Meanwhile, up at the National Museum of Scotland…

http://www.visitframe.co.uk/work/nms/museum-relaunch-campaign.html
Martin
2012-12-12 14:30:10


Saw these on Tuesday, wondered if they'd get a mention on the blogosphere. Really nice executions, they work perfectly as posters. Could take the concept further and collate more imagery that lines up for each section, then have them alternating as digital posters to really get a sense of "4.5 million years, 70 million specimens, 22 objects"

@Martin

Love those posters from Frame, the copy w/imagery is great.
SP
2012-12-13 15:19:29


The application in the National Museum of Scotland posters is slightly different - and better? - to what is a well-known graphic concept. I can't for the life of me remember where I've seen this idea before but it's certainly not new. A little bit of homework and you'd find dozens of similar examples I reckon.
However, both of these solutions are attractive and effective. I'd hang them on my wall at home... what better compliment can you imagine?
Geoff Naylor
2012-12-14 11:36:58


Concept and execution for Museum of Scotland comes with a past

http://adland.tv/content/yellow-pages-and-target-split-image-concepts

Natural Science Museum images looks great but the type looks like brand guideline cut and paste
Aubrey Laret
2012-12-14 13:28:50


I like the images, but feel they overall work has been constrained by the typeface.

Is that the house typeface? Looks like it.

Good work none the less, they have a sense of humour that the Scottish ones don't - I hope they stand out on the Underground etc. it's a very crowded area for arts marketing.
i am sam
2012-12-14 13:53:15


is there a poster available of the top one with the auks head.I've contacted the museum but they dont have one available
r.poole
2013-01-09 23:53:06


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