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Publicis' Lévy sends himself up in interactive Xmas message

Advertising, Digital

Posted by Anna Richardson Taylor, 12 December 2012, 10:00    Permalink    Comments (0)

CEOs' Christmas messages can be tedious affairs - the year in review delivered with monotone dreariness or faux festive cheer. But this year Public Groupe's Maurice Lévy sends up the Christmas message tedium in a nattily produced YouTube video that makes full use of the platform's functionality.

Viewing the clip on the group's YouTube channel, every time you fast forward, pause, adjust the volume or tinker with the video's playback in other myriad ways, Lévy responds. Pausing, for example, results in the CEO equivalent of thumb twiddling (playing on his Blackberry, polishing the desk paraphernalia or gradually nodding off), while an increase in volume makes him shout the rest of the message. Adjusting the playback quality, viewing full screen and clicking on the 'view on YouTube' link all result in amusing asides.

Not sure anyone will get all the way through the message, although it might be worth a go - who knows how Lévy might reward such perseverance.

Credits:
Agency : Digitas France
Chief Creative Officer : Bridget Jung
Creative Director : Nicolas Thiboutot
Creatives: Philippe Pinel, Frederick Lung,
Art Director : Frédéric Roux
Motion : Jeremy Vissio
Video Production : WAM

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward's upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators' agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review's Kalle Lasn's Meme Wars and Gordon Comstock pities brands' long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi's ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer's dilemma - getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca's distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

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