Would you help a drunk get into his car?
A man is so drunk he can't actually put his car key in the lock. Do you let him get on with it, or try to discourage him from driving? In a new 90 second web film made by A Social Media Agency and The Online Video Company for Confused.com to highlight public apathy towards drink driving, more than two thirds of passers by, unaware they're being filmed, actually help the 'drunk' actor get into his car…
"Over the festive period, thousands of people will threaten the safety of others by making the decision to drive whilst under the influence of alcohol," says Sharon Flaherty, head of conent at Confused.com who commissioned the film.
"Our video highlights just how many people are willing to permit drink driving, or turn a blind eye to it," she continues. "The video is a hopefully shocking way to remind people that drink driving kills and that in many cases, it can be stopped. By preventing friends and family from driving under the influence of alcohol, you could save a life."
During the filming, of more than fifty people the actor asked to help him, only eight refused. One person retained the actor's keys and called the police. Several people who spotted the actor pretending to be drunk simply ignored him and walked past.
Concept A Social Media Agency
Filming and editing Online Video Company
PR 10 Yetis
CR In print
In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward's upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators' agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review's Kalle Lasn's Meme Wars and Gordon Comstock pities brands' long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi's ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer's dilemma - getting work.
Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca's distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
Crazy how many people help him get in, what if he runs someone over
As powerful as the ad is, it seems to be too much centred around facts. Are we now blaming the innocent passer-by for road deaths? The inability of the driver not knowing their limits? Or the person serving the alcohol?
It is incredible people's conscience would allow them to help him drive.
Is it supposed to Drink Driving Kills at the end? Looks like a typo.
Fantastic marketing to present a true moral dilemma that every person can put themselves into the shoes of and think, what would I do? This type of marketing takes customer engagement to another level and is perfect for social media.
How could anyone help a person like that into their car??? Incomprehensible and truly scary.The general attitude about drinking and driving is obviously not what it should be. People need to take drinking and driving MUCH more seriously.
|PG Tips' refreshing rebrand (12)|
|D&AD 2015: the winners (3)|
|Ad of the week: Ikea, There's No Bed Like Home (28)|
|CR June: The Age issue (2)|
|Financier: a new typeface family for the Financial Times (4)|