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Would you help a drunk get into his car?


Posted by Gavin Lucas, 14 December 2012, 11:03    Permalink    Comments (5)

A man is so drunk he can't actually put his car key in the lock. Do you let him get on with it, or try to discourage him from driving? In a new 90 second web film made by A Social Media Agency and The Online Video Company for to highlight public apathy towards drink driving, more than two thirds of passers by, unaware they're being filmed, actually help the 'drunk' actor get into his car…

"Over the festive period, thousands of people will threaten the safety of others by making the decision to drive whilst under the influence of alcohol," says Sharon Flaherty, head of conent at who commissioned the film.

"Our video highlights just how many people are willing to permit drink driving, or turn a blind eye to it," she continues. "The video is a hopefully shocking way to remind people that drink driving kills and that in many cases, it can be stopped. By preventing friends and family from driving under the influence of alcohol, you could save a life."

During the filming, of more than fifty people the actor asked to help him, only eight refused. One person retained the actor's keys and called the police. Several people who spotted the actor pretending to be drunk simply ignored him and walked past.

Concept A Social Media Agency
Filming and editing Online Video Company
PR 10 Yetis


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Crazy how many people help him get in, what if he runs someone over
Mr Food
2012-12-14 16:23:14

As powerful as the ad is, it seems to be too much centred around facts. Are we now blaming the innocent passer-by for road deaths? The inability of the driver not knowing their limits? Or the person serving the alcohol?
Stephen Mortimer
2012-12-14 20:38:14

It is incredible people's conscience would allow them to help him drive.

Is it supposed to Drink Driving Kills at the end? Looks like a typo.
2012-12-14 22:59:16

Fantastic marketing to present a true moral dilemma that every person can put themselves into the shoes of and think, what would I do? This type of marketing takes customer engagement to another level and is perfect for social media.
2012-12-16 20:16:48

How could anyone help a person like that into their car??? Incomprehensible and truly scary.The general attitude about drinking and driving is obviously not what it should be. People need to take drinking and driving MUCH more seriously.
Ms Full Coverage
2013-03-09 15:43:27

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