CR Blog
Just add wheels
Digital, Illustration, Music Video / Film
Posted by Mark Sinclair, 16 February 2012, 11:20 Permalink Comments (5)

Turn your iPhone into a racing car, ice cream van, or river boat with Chris O'Shea's first app, Makego. Then, if you like, give it to your children to play with...
First off, you will need to download the Makego app and select your vehicle. Then you're going to need to house that car, van or boat accordingly – a Lego construction for cars is good (see above), while a pencil case makes a great boat. Then you can interact with the drivers via some very cute animations and sound.
There are currently three different modes of transport in the first version of the app with more promised. According to artist and interaction designer O'Shea, the app "encourages fun, open-ended collaborative play between parent and child."

The racing car, for example, features motion-activated engine noises, a 'turbo boost' option, a speedometer and a petrol gauge which you – obviously, I mean, your child – can refuel when the tank is empty.

The ice cream van (above) has a bit more interaction to it as users can also serve customers and work the till, while the river boat model (below) chugs along nicely, lets you feed passing ducks, and even has a tendency to spring a leak mid-journey (leaving you to fix those holes).

Here it is in action:
Download the app at makegotoys.com. Sound and music by Repeat to Fade, repeat-to-fade.net. There's also a Flickr group where users can add images of their own vehicles, flickr.com/groups/makego.
More of O'Shea's work at chrisoshea.org.

CR in Print
If you only read CR online, you're missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.
What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
5 Comments
quality... but what happens if you run someone over- is there going to be a "Death Race 2000" app?!
2012-02-16 16:42:34
Really nice.
2012-02-16 17:12:16
Great idea, although there are going to be a lot a jam and ice cream covered iPhones out there!
2012-02-19 12:21:22
Haha this is amazing! It won't be long until someone hooks a bluetooth adaptor up to a lego motor and pairs it with a smart phone. That's when the real fun begins!
2012-02-22 17:56:57
Nice. But these toys are used and then get bored quickly!
2012-03-12 11:14:08
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