If you've ever been lucky enough to be approached by a headhunter it's probably not something you'd want people at your present employ knowing about. Interbrand Australia have played on the secretive ways of creative recruitment in a new identity for Sydney-based Chantal Manning-Knight.

"Essentially she is a one person company, focusing on head hunting and recruitment within design and
marketing," explains Interbrand's Christopher Doyle who headed up the project (readers may remember Doyle as the designer who created his own personal identity guidelines and set of design-related New Year resolutions). "She was trading under her name and wanted something new, something that would stand out more. Her whole approach is about one-on-one meetings, hand picked talent, and being super selective."

"We wanted to find a way to have fun with the top secret and hush hush nature of the whole recruitment process but also be able to speak in ways that referenced her approach," Doyle continues. So they decided to construct a whole new identity for Ms Manning-Knight as if she were a retailer of clothing and knives with a name that hinted at subterfuge – Cloak & Dagger.

So anyone finding a business card, letter or email, or glancing at a colleague's screen while they are on the Cloak & Dagger website would be none the wiser.

It's all god fun but surely word will get out pretty quickly? "I think the jig will be up sooner rather than later but it does hopefully elevate her above boring day to day recruitment identities, and allows us to have a lot of fun with how candidates and industry folk interact with what is normally quite a dull type of business," Doyle says.

CR in Print

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