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Jamie Hewlett designs new Absolut London bottle

Graphic Design, Illustration

Posted by Eliza Williams, 14 February 2012, 12:38    Permalink    Comments (18)

Absolut has launched a limited-edition, London-themed bottle, featuring a unique design by Jamie Hewlett.

Hewlett's design is a take on London's style and fashion pioneers over the past 200 years. Set against a familiar London backdrop, featuring iconic buildings such as St Paul's Cathedral and the Gherkin, the illustration features seven characters, including the 18th century dandy, the pinstripe gent, 60s chick, punk and 80s casual.

The Absolut London edition will go on sale at Selfridges and Harvey Nichols in the city on March 1 (retailing at £20.99). Absolut is also offering people the chance to win one of 50 bottles in a competition held via Instagram. More details are online at facebook.com/absolutuk.

 

 

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18 Comments

Rally nice, quirky illustration, does add a new dimension to the creative Absolut bottles I've seen, really contributes to the series rather than being part of a 'same but different' range.
Grace N
2012-02-14 12:51:22


I think he went out with my sister. She didn't like him.
Barry Hearne
2012-02-14 16:41:29


You can't fault it, those characters are brilliant.
Sam Jones
2012-02-14 19:05:53


awesome art! just wish I could buy it outside UK :(
ber G
2012-02-15 01:27:02


The images add an element of depth to the bottles design similar to that of the Grey Goose Bottle. I will be sure to take a look next time I am in the shop that sells fridges
Alex
2012-02-15 10:27:11


Perfectly compliments the Absolut brand and gives it even more Oomph! Crafted illustration Jamie.
Matt
2012-02-16 16:34:36


Bowler hats and umbrellas? Hardly up to the minute.

Ah! It's for the tourists! Well Luv a Duck and Gawd Bless you Mary Poppins, that's alright then...

Sorry, his style irritates me a tad ;>)
George Foster
2012-02-16 17:42:23


Nice! Looks perfect for this brand!
Patrick
2012-02-17 03:13:11


Absolut b******s. Jamie, you're better than this, and you don't need to do it for the money.
Tom Redfern
2012-02-17 11:02:53


I'm not really sure about these... They look pretty good but maybe a little too Gorillaz-y...
Peter / Stockfresh
2012-02-17 13:34:15


Very nice..I really like the character style and colour scheme. I wish i could own one!
Catherine
2012-02-18 20:51:05


Nice! wish I could buy it outside.
kalsonger
2012-02-21 09:11:47


Very awesome..I really like the personality design and structure. I wish i could own one!
Jeffrey Wilfong
2012-02-21 10:37:25


Hi Jamie i found the Absolut London bottle Design very attractive...
Georgia Hobbs
2012-02-22 06:52:55


You cant say its too gorrilaz-y when thats his style of illustration :/

Great Design in my opinion, very quirky.
Lee
2012-02-22 09:03:34


Much as I like Jamie's style it seems purely decorative in this context. I feel it needs to be more integrated into the product.
John Scarratt
2012-03-21 11:26:22


It's sad to see jamie forcing himself (no doubt) to accept commercial work then produce a below par illustration like this one. Why bother do it then? It looks quickly done, and lets face it if you have to resort to repeating the same character twice on a small bottle, you're probably not enjoying the job much.
SCOTT
2012-04-30 07:47:09


Lazy illustration if you ask me, he's just copied the main character, the guy in the top hat is the same as the guy to the left with dark hair. And the background buildings are just coloured photos!
Coops
2012-04-30 09:48:22


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