The Cabinet of Dreams
The Cabinet of Dreams window (and website) showcases a number of miniature installations (Portion of Spoilt Rotten, by Suck & Chew, shown above), all housed in bell jars, by a host of artists including Kyle Bean, Charlotte Brown, Fred Butler and Rob Ryan. Rather than buying the actual items, shoppers can purchase each gift as texts which can be sent to loved ones with a personal message, an image of the gift and also information about the donation made (between £2 and £20) to Women's Aid, a charity which looks to support women in abusive relationships.
Some Old Fashioned Romance, by Marie-Louise Jones
"Many people do not realise that abusive relationships usually do not begin with violence, but often with gifts and flowers - all of the things we associate with romance," says Nicola Harwin of Women's Aid.
"We believe that love and relationships should be based on equality and respect," she continues, "and would like to encourage everyone to celebrate this Valentine's Day by buying a 'money can't buy' gift for their partner from our virtual shop, which will help to raise vital funds for our lifesaving services."
The Cabinet of Dreams can be found in a window of Framestore at 9 Noel Street, W1F 8GH until end of tomorrow (Valentine's Day) and also online at womensaidgifts.org.uk
CR in Print
If you only read CR online, you're missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.
What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Beautiful sentiment and a good cause to boot. Always great to see ad agencies using their powers for good.
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