Fabergé is inviting Londoners and tourists to the city to join in The Big Egg Hunt, to track down a series of artist-designed eggs that have been scattered in hidden destinations across the city.

Devised in collaboration with the charities Elephant Family and Action for Children, the egg hunt sees 200 eggs placed in London throughout the period of Lent, designed by artists including Marc Quinn, Jake & Dinos Chapman and Vivienne Westwood. Those who are game to join in the hunt are encouraged to visit the Big Egg Hunt website, at thebigegghunt.co.uk, where they will find zone maps (examples shown below) and other clues to help them track down the various eggs.

Once an egg has been located, hunters are encouraged to text the unique keyword found with the egg to 80001, and they will be automatically entered into a competition to win the special Diamond Jubilee Egg, valued at £100,000. Each egg they find rewards them with a new entry into the prize draw. Egg fans can also collect all the eggs via Facebook by scanning each egg's QR code, also found in situ. The website shows all the eggs featured in the hunt, with details on the artists. Each egg will be auctioned off to the highest bidder on March 20, after the hunt is over, with the money raised going to the charities. You can bid for your favourite egg now on the site. Shown below are some examples of the eggs:

And if all this wasn't enough, the Guinness Book of Records is monitoring the hunt, as an attempt to break the record for the most participants in a live egg hunt. Get hunting people!

See thebigegghunt.co.uk for more info.

The identity, zone maps and promotional materials for the Fabergé Big Egg Hunt have all been designed by Made In Fallon, Fallon's in-house design agency.

Credits:
Agency: Made In Fallon
Design: Pete Lewis, Ginny Pickles, Daniel Mead
Digital design: Raphael Campos, Adam Bright
Exec producer: Amy Corbishley