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The type will set you free

Graphic Design, Type / Typography

Posted by Gavin Lucas, 3 February 2012, 17:58    Permalink    Comments (8)

Ryan Atkinson was commissioned by Hype For Type to create a 16 page booklet that would showcase and promote its Exclusive Faces range of commissioned typefaces. Atkinson's response: to create four typographic posters presented as a call to arms to designers to revolt against dull design...

"Instead of following the convention of a read through booklet, we decided to go down a more conceptual route," says Atkinson "The end result was a a quick read through A3 magzine (cover shown, above) which also doubled up as a set of four typographic posters."

Entitled Typographic Revolt, the magazine, created in collaboration with copywriter Stephan de Lange, serves as a call to arms to designers, urging them to arm themselves wtih typographic understanding and wage battle against dull and badly informed design. It's been litho printed in a limited run on to 90gsm wood-free paper. Here are some spreads:

 

To find out more about the typefaces used in the magazine / posters, visit hypefortype.com/exclusive-faces

To buy a copy of Typographic Revolt (£6.99) click here

 

 

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What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.

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8 Comments

AHHHHH advertising 'good' typography to cure 'ill informed design' with a hideous collection of novelty fonts?...AHHHH.

not clever
alex
2012-02-04 11:55:48

Good typography can make all the difference, obviously. It's now becoming possible in web design to consider typography rather than the standard "system fonts".

Google's GMAIL logo uses two different fonts, has any one really noticed?
Catull and Myriad Pro.... Catull has a difficult "a" but I wonder if it was a mistake?

Thanks for the post, look forward to seeing the posters!
Graphic Designers Birmingham
Sian Lenegan
2012-02-05 15:03:31

Non Format's font, novelty? Hardly!
Mark
2012-02-05 17:07:29

Is it the 80's again?

Has anyone seen A flock of Seagulls hanging around the student union bar?
Curator
2012-02-06 12:27:56

Come on guys... Maybe not all these fonts are everyones cup of tea but there's some fantastic creativity on show here from some of the most exciting studios around. Im not a huge fan of all the chunky stuff, and I can understand how one could view it as little dated. But "80's"?! I think thats pushing it.

The typeface on show in the last photo is stunning and I have seen the font that Sawdust created (3rd down) used incredibly well on a number of occasions.

Whether or not a newspaper is the best way to showcase these remains to be seen, but content wise I can't argue with it.
Charlie
2012-02-06 17:49:31

I think the semantics of 'typography' can cover a wide range of approaches. There's typography as information systems (which has its own beauty) and typography as graphic art. This is definitely the latter.

Self indulgent design for designers? Yes. Fashion and style-based? Yes. Likely to look dated in a year or so? Yes. 'Novelty' fonts? No. Hideous? No.

I personally find it interesting and I appreciate the craftsmanship of the letterforms and the balance of the layouts. I don't see the need for all the negativity and cynicism. If it's not your cup of tea then that's fine, but your opinion is not objective.
James
2012-02-07 10:15:02

You can't please everyone, but thank you to those who appreciated the work.
Alex
2012-02-07 11:06:56

It's not so much the design (more 30's to me), but the intention (slightly Emigre-esque) that's 80's.
This is 2012 and we've had countless printed typographic revolts since Emigre's first salvo.

Nice effort, but today it's online that we need a type revolt.


Note to the editor: spelling mistake on "magzine"?
Alain
2012-02-08 09:42:20

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