Unusual music formats of the month
It would appear that packaging your album or music release in a jewel case just isn't the done thing in 2012 (hooray!). Here are some new music packages (from Kindness, Anxieteam, and DJ Food) that disregard music packaging convention...
We recently received what we assumed was a 12" vinyl release from Kindness (aka Adam Bainbridge). However, inside the 12" sleeve there was no vinyl disc. Instead we discovered a 12" booklet that contained no words but rather a photograph (each taken by Bainbridge himself, mostly of himself) tipped on to the cover and each right hand page:
A CD containing Kindness' debut album, entitled World, You Need A Change of Mind, is housed in a sleeve on the inside back cover of the booklet:
Photographer: Adam Bainbridge. Except colour photographs: Matt Tong. B&W Prints: Robin Bell. Art Direction: Adam Bainbridge & This Is Real Art. Label: Wynacom
Anxieteam's I Think I Miss You release is even more unusual in that it contains no disc whatsoever. Instead it takes the form of a book of 22 postcards...
Inside the front cover of the book of postcards the four tracks of Anxieteam's I Think I Miss You EP are listed. To get the tunes, the proud owner of the booklet simply goes to the Hello Thor label website and enters their own unique download code. Both the artwork the music is by Anxieteam's Jim Avignon and Jon Burgerman – both illustrators in their own right. Here are some of the postcards from the release:
Each postcard sports a free download link for the I Think I Miss You track, meaning friends can be sent a postcard and a piece of music all at the same time. The release is available from label Hello thor's website: hellothor.com
DJ Food's latest release, The Search Engine initially started out as a trilogy of EPs that would be collected as an album under the title Stolen Moments. Now the project has reached an album format, but not as originally planned - only ten of the fifteen tracks that appeared on the three EPs appear on the album, entitled, The Search Engine, and one special version of the album (shown above) takes the form of a limeted edition 46 page, undersize A4 book of artwork, song lyrics, photographs and illustration.
The book includes a removable transparent vinyl acetate containing a bonus 11th track entitled Discovery Workshop, and the album itself is included on a CD that is housed in a sleeve tipped-on to the inside back cover. Here are some spreads:
All the illustration is by Henry Flint, a comic book artist known for his work on 2000AD, with the cover featuring an astronaut with an enormous back pack. The photography in the book is by Will Cooper-Mitchell and features shots of DJ Food's Strictly Kev in a replica astronaut suit. Design: Openmind. Label: Ninja Tune.
CR in Print
If you only read CR online, you're missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.
What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
It's great to see packaging for music changing and trying new ways. However, not sure whether these formats would fit into my CD racks!
So mainstream. My latest single is out on wax cylinder format:
Just been reading the Ninja Tune 20th anniversary book - such a strong look from the mid-1990s onwards. I guess it helps that Strictly Kev is also the label's designer (as Openmind). Surprised he's not as well known as contemporaries like Fred Deakin.
Thanks for shouting about the EP Gavin
The Anxieteam is great idea just forget the CD and get the download. Maybe there is a future for hard copy illustration if this idea cathes on.
Who cares whether it fits a CD rack any more. Most of us just buy the mp3. This gives a reason to go out and by the 'album'. It is nice to see some real creativity being put into the package - something that has not really happened since the disappearance of vinyl.
@ ms H: £20 single that generally last for fifty plays. To be fair thats not very mainstream, not practical or cost effective. Your comment about music and mainstream is pointless, and [deleted by moderator]
As per 'bluepigcreative' comment above; I love these 'presentations' (have bought a few over the years) but the annoying thing is where to keep them, they don't fit on your CD shelf (if you still have one!) with all the others, so end up getting damaged or being put away with the books and not appreciated/forgotten. Stick the CD in a jewel case at the back so it can be removed and kept in good condition where it belongs.
I think it is really creative format for packaging. Postcards designs effectively represent the name of album with great cartoon pictures. I like it very much.
Flexi Disc postcards, microcassettes (http://dictafawn.blogspot.com) and floppy disks (http://www.disketteetikette.tk) get my vote for best unusual formats. Although that DJ Food album does look pretty good!
Cd's do people still use them? Thought that they had died out! However somehow I doubt we are going to be romanticising the CD like the record? I just have a app on my Ipad which can put in the record player crackles and sound quality.
Even in music industry the style of their package is changing. The unusual you go the better attention you get.
|Olympics movement posters (62)|
|Duffy gift wraps Mall of America (2)|
|Station symbols a secret delight (3)|
|Are students getting their money's worth? (24)|
|Richard Woods says DIY (3)|
|The billboard turning thin air into water|
|Image Duplicator: pop art's comic debt|
|Step into my cardboard office...|
|Paul Arden: a true maverick|
|Get your dancing shoes on - courtesy of Puma|