A feast for the eyes

Hong Kong-based publisher Victionary’s latest tome, entitled Eat Me: Appetite For Design, is chock-full of inventive food packaging projects, elegant restaurant identities and interiors, and food-based art projects. It’s even designed to look like a layered wafer biscuit

rimg2244_0.jpg - A feast for the eyes - 3992

Hong Kong-based publisher Victionary‘s latest tome, entitled Eat Me: Appetite For Design, is chock-full of inventive food packaging projects, elegant restaurant identities and interiors, and food-based art projects. It’s even designed to look like a layered wafer biscuit


Nice touch: the top right corner of Eat Me features a bite cut out


Above and below, Hamburg-based agency Korefe‘s playful set of screwdriver lollies


Above and below, Demelza Hill‘s Snap and Dine plate and crockery set takes its cue from airfix model kits


Above and below, Anagrama‘s identity and interior for Mexican patisserie Theurel & Thomas


Above and following two images, Vancouver sandwich shop Meat & Bread identity by Glasfurd & Walker


Above left, Brighton-based Kyle Bean‘s What Came First art piece featuring a chicken sculpture made out of egg shell


Above, spread featuring burger-themed artwork created for burger blogger Burgerac’s Burgermat Show


Spread showing artists working on The Small Print‘s Absolut Vis10ns exhibition


Spread showing some incredible sugar cube sculptures by Brendan Jamison


Above, Studio Toogood‘s design for The Hatch eatery which popped up at the 2009 London Design Festival

All the studio bios run in a section at the back and, depending on your personal preference, you can choose to order the book with a cream “vanilla” cover, or a brown “chocolate” cover:

Eat Me (288 pages, 190 x 255mm) can be ordered direct from victionary.com and costs US$42 plus postage and packaging.

 

 

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  • WANT!

  • I need this book. I needed it before I realised that 10 out of the 14 sneak-peak-shots I have saved on my desktop already.

  • Victionary consistently put out the best produced design books – in terms of ‘packaging-as-subject’ they continue to lead the market. Also WANT!

  • Anthony Liptak

    Stunning! Great work and inspiration.

  • Wes

    It would be even better if you could actually eat it! You could sell it multiple times to various buyers;)

  • Adrian

    Excellent. Love the pull a part cutlery! What an amazing book. :)

  • Mmm yummy!

  • Mitch

    I work at Farmboy Fine Arts in Vancouver across the road from Meat & Bread, not only is their identity really cool but the sandwiches rock, had the meatball today!!! mwah!!!! I highly recommend.

    Mitch

  • This is absolutely awesom! Great work!

  • Looks tasty!

  • Mark

    I like the wafer idea, and it looks lovely, and works on the outside but on the interior pages that bite mark bothers me a little. I’m wondering how the designers felt about the bite mark eating into their page designs and images.

  • Wow, that book is a true feast for the eyes. Also WANT…in fact…NEEEED!

  • Christmas Clarke

    Only someone in Canada could say, ‘…sandwiches rock.’ I love London

  • >Lil _Pete.

    ‘…sandwiches rock.’ I love Newcastle.

  • Brilliant creative vision, these guys are incredibly inventive, I might try to introduce edible packaging!

  • I am now craving 2 things after reading this article, the book itself and a sandwich from “Meat & Bread!”

  • Certainly looks good enough to eat, gorgeous design.
    Love the bite die cut detail, nice touch.

  • Emma

    LOVE! WANT! NEED!

  • KEB

    This is exhilaratingly fabulous. And so wonderful to see Burgerac being given its due!

  • Talk about making your mouth water, my copy is ordered.

  • Back in stock, ordered :)

  • M.

    design > practicality? No thanks. No spine? Will fall apart after a few uses. Better to stay on the shelf than to actually look through it.