Carl Kleiner photographed the ingredients for Ikea’s Homebaked is Best recipe book in 2010. His latest work for the brand’s kitchenware revisits the same minimalist, if slightly obsessive, aesthetic…
Persson’s meticulous approach also seems in evidence in this new series for Ikea’s kitchenware, again shot from above by Kleiner and styled by Evelina Bratell.
Art directors: Christoffer Persson, Maria Fridman
Copywriter: David Lundgren
Photographer: Carl Kleiner / Mink MGMT
Stylist: Evelina Bratell