CR Blog

Hyland makes his mark

Art, Graphic Design, Illustration

Posted by Creative Review, 19 January 2012, 14:06    Permalink    Comments (5)

Anyone going along to Pentagram partner Angus Hyland's Typographic Circle talk tonight can look forward to an added bonus: Hyland will be giving away some rather beautiful posters designed for the occasion

Hyland's talk is in two parts, bringing together two major projects. One is Symbol, the book on trademarks that he produced with writer Steven Bateman (see our piece here).

Symbol features an asterisk on the cover

which Hyland has worked into the design of the posters for his talk. The posters also feature different abstract marks – a reference to the other topic he will discuss, his long-running relationship with Cass Art for whom he acts as brand consultant.

Cass recently brought out a range of own-brand products, designed by Hyland and his team at Pentagram (we discussed the work Hyland has done for Cass in our July 11 issue). The packaging of the products feature abstract marks made using the kind of materials related to the product - watercolours for the watercolour pad, charcoal for cartridge paper etc

The marks on the posters for Hyland's talk reference these designs.

The four posters will be given away at Hyland's talk. Unfortunately it's now sold out. Details of future Typographic Circle talks here

 

 

 

CR in Print

If you only read CR online, you're missing out. The January issue of Creative Review is a music special with features on festivals, the future of the music video and much much more. Plus it comes with its very own soundtrack for you to listen to while reading the magazine.

If you would like to buy this issue and are based in the UK,you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

5 Comments

Any chance of an invitation?
Curator
2012-01-19 14:48:01


I got the Symbol book for Christmas and while it's a great resource to have, I must say I find it rather tacky of the Pentagram-employed author to include so many works by Pentagram. I think the book had one (ONE!) logo by the legendary Saul Bass and about 55 by Pentagram (by far the most by any single company/person).

Pentagram undoubtedly does great work in general, but they're not THAT good.
Gray
2012-01-19 15:04:08


Gray...sour grapes?
grayer
2012-01-19 15:19:40


Sour grapes? Ha, no.

I'm not secretly Paul Rand lamenting the fact that I'm not even in the book, I'm not particularly fond of him using this book to plug his own work/company. It's fine to love and be proud of what you've accomplished, just don't overdo it. Every single thing Pentagram has ever done doesn't deserve to be in a book.

But at least it's not being sold as a "Best Logos Ever" book, merely a resource, so I guess it was perhaps more laziness than ego/pride.
Gray
2012-01-19 16:28:18


As expected, great talk from Mr Hyland, very inspiring, especially the Cass Art case study. I've written a short review of the event, available here: http://iancul.com/?p=3659
iancu
2012-01-23 12:32:12


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed
NULL