Hyland makes his mark
Anyone going along to Pentagram partner Angus Hyland's Typographic Circle talk tonight can look forward to an added bonus: Hyland will be giving away some rather beautiful posters designed for the occasion
Hyland's talk is in two parts, bringing together two major projects. One is Symbol, the book on trademarks that he produced with writer Steven Bateman (see our piece here).
Symbol features an asterisk on the cover
which Hyland has worked into the design of the posters for his talk. The posters also feature different abstract marks – a reference to the other topic he will discuss, his long-running relationship with Cass Art for whom he acts as brand consultant.
Cass recently brought out a range of own-brand products, designed by Hyland and his team at Pentagram (we discussed the work Hyland has done for Cass in our July 11 issue). The packaging of the products feature abstract marks made using the kind of materials related to the product - watercolours for the watercolour pad, charcoal for cartridge paper etc
The marks on the posters for Hyland's talk reference these designs.
The four posters will be given away at Hyland's talk. Unfortunately it's now sold out. Details of future Typographic Circle talks here
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Any chance of an invitation?
I got the Symbol book for Christmas and while it's a great resource to have, I must say I find it rather tacky of the Pentagram-employed author to include so many works by Pentagram. I think the book had one (ONE!) logo by the legendary Saul Bass and about 55 by Pentagram (by far the most by any single company/person).
Pentagram undoubtedly does great work in general, but they're not THAT good.
Sour grapes? Ha, no.
I'm not secretly Paul Rand lamenting the fact that I'm not even in the book, I'm not particularly fond of him using this book to plug his own work/company. It's fine to love and be proud of what you've accomplished, just don't overdo it. Every single thing Pentagram has ever done doesn't deserve to be in a book.
But at least it's not being sold as a "Best Logos Ever" book, merely a resource, so I guess it was perhaps more laziness than ego/pride.
As expected, great talk from Mr Hyland, very inspiring, especially the Cass Art case study. I've written a short review of the event, available here: http://iancul.com/?p=3659
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