Last year the Japanese creative company Party wowed us with their beautiful promos for Androp’s songs Bright Siren and Bell, so it is not surprising that the band has turned to them again to create their latest video, for new track World Words Lights. The resulting film is a sweet piece of engineering, featuring a set of innovative toys that sing and dance along to the music…
The team at Party have also come up with a neat way of funding the project: by selling the toys featured in it on eBay. So far, only the central character, a rocking cube that sports a cheerful grin, is for sale, though details of the other figures are all listed on the site accompanying the video (I quite fancy a flying mirrorball myself). The rocker comes in a limited edition of 10 and is not cheap: each one costs $5,000.
To find out more about the toys in the promo, visit androp.jp/wwl or watch the making-of film below:
CR in Print
If you only read CR online, you’re missing out. The January issue of Creative Review is a music special with features on festivals, the future of the music video and much much more. Plus it comes with its very own soundtrack for you to listen to while reading the magazine.
If you would like to buy this issue and are based in the UK,you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year