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Olympics-inspired graphic fun

Graphic Design, Illustration

Posted by Gavin Lucas, 18 January 2012, 13:25    Permalink    Comments (13)

Two self initiated, Olympics-inspired projects arrived at CR towers this week. First up is hat-trick's tiny Olympic Non-Events book which sees Otl Aicher-style icons created to illustrate various well known metaphorical phrases...

Thus there is a sporty icon for such non-events as Jumping To Conclusions, Punching Above Your Weight ,and Swimming With Sharks...

As well as the book, hat-trick has set up a tumblr blog (screengrab, above) showing the icons included in the book and also inviting all and sundry to submit their own non-events to be potentially iconised and added to the site at olympic-non-events.tumblr.com. And just in case any of you were thinking of submitting it, Hat-Trick has already (rightly or wrongly) created an icon for Breast Stroking.

We also received a package from artist Lydia Leith, whose Royal Wedding Sick Bag project featured here on the CR blog almost a year ago. Leith has created eight packs of Temporary Tattoos which all look to celebrate a number of Olympic Games events from track cycling to badminton, tennis, soccer, boxing, volley ball and ping pong. Sorry, I meant table tennis.

You could just place one tattoo of your favourite event on your forearm or bicep. Or you could go totally nuts and use all the tattoos at once, as Lydia did herself to demonstrate the "all-of them-at once" look:

lydialeith.com

 

 

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13 Comments

When it comes to Olympic icon parodies, please see Jonathan Barnbrook's Olympukes — http://www.virusfonts.com/fonts/olympukes
Tom Heaton
2012-01-18 15:03:58

wow! Brilliant
A
2012-01-18 16:28:22

As a UK creative I'm heartily underwhelmed by our Olympic logo effort.
So anything that takes away the thought of that logo-tastic load of old pony & trap is fine by me!

Send me some tatz and I promise I'll wear them all.
Curator
2012-01-18 17:07:05

Tattoos are lovely, great even.

Well done
Martin
2012-01-18 17:15:27

Two great starters for Olympic Year. Both off to a flyer. Lydia's tattoo's are somewhat better than marvellous. Hat -Trick is an inspiration: Stepping up to the plate? False Tart? Disc Qualification? Ooops,must get back to work.
Al Mahomed
2012-01-19 11:17:32

Because everyone wants a suttlecock on their ankle. But not forever.
Hi-Fi Lo-Fi
2012-01-19 12:24:20

Or even a shuttlecock...
Hi-Fi Lo-Fi
2012-01-19 12:28:57

I think Suttlecock has far many more shades of meaning. Brilliant.
mark foster
2012-01-19 15:40:34

a clever use of those well known sport icons :)
bluepigcreative
2012-01-19 16:17:55

brilliant as usual hat-trick. for our new year promo we set ourselves the task of designing sports related symbols using a tangram - as olympics are coming from china and tangrams did too we thought it appropriate.
Digital version link below and we have some paper copies left over with our tangram xmas card so you can make your own shapes and email pics to us - not as easy as you think...

http://www.tothepoint.co.uk/calendar/
simon hutton
2012-01-19 17:03:35

@Hi-Fi Lo-Fi and @mark foster,

A Netherlands ad agency used a 'suttlecock' to advertise for new creative talent,
with the strapline...

'If it isn't hard, it isn't fun.'

Can't remember the name of the agency unfortunately.
You can see the ad here:

adlib.co
Curator
2012-01-19 19:30:24

Lydia's tattoo's should of course be Lydia's tattoos. I have affixed a temporary MEA CULPA to my forearm.
Al Mahomed
2012-01-20 12:21:39

i want the canoe tattoo up the crack o me ass
twonky arts
2012-01-20 22:48:32

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