CR Blog

The Bank Job TV promo

Advertising, Graphic Design

Posted by Gavin Lucas, 6 January 2012, 16:58    Permalink    Comments (9)

Directed by design collective National Television through Not To Scale for 4Creative, the animated promo for Channel 4's new, nightly game show, The Bank Job, draws inspiration from classic title sequences by Saul Bass and Otto Preminger...

National Television - Channel 4 - The Bank Job from Not To Scale on Vimeo.

Given the appeal of the teaser I tuned in to watch some of last night's installment of The Bank Job. Disappointingly, the show's title sequence doesn't draw on the animated promo. And even more disappointingly, the show seemed to consist of contestants answering trivia questions to give them the opportunity to open a box to see if there's a pile of fictional cash inside - a formula that is about as exciting as pairing socks. Nice trailer though.


Creative Jim Hayton
4Creative Producer Selena Cunningham
Production company Not To Scale
Director Chris Dooley of National Television
Executive producer Debbie Crosscup




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Ha, I saw this over the festive period and really enjoyed it. I actually used the a to try and explain to my mum Motion Graphics actually is. Love how it harks back to animated spots back in the day.
2012-01-07 14:00:41

Sounds great.
Just what society needs, a programme about crime.
I don't think i'll bother.
James Flynn
2012-01-07 20:00:40

This show was actually increasingly addictive viewing. Watching all the Live bloopers happening and seeing George Lamb mispronounce names, unable to read the auto-cue, stuttering whilst asking questions, and generally making the contestants life more anxious than it needs to be was brilliant TV. My partner and I kept saying how badly it was put together which kept our eyes fixed every night.
But it was worth sticking with it. The nail biting, suspense filled finish where two greedy, cock sure dimwits screwed each other out of a couple of hundred grand each was jaw droppingly good.

Next series please. Dont change the host even though he was terrible. It makes the show cringe worthy enough to watch.
2012-01-08 20:07:10

ditto Derek. Love the show for all its rough edges, it's not often a game show with so much riding on each questions can be made more tense by a host that's not slick and seamless like most presenters. Great TV!

The promo isn't bad either.
Web Design Essex
2012-01-09 12:47:15

You raise an interesting point with regards to the title sequence not drawing on the promos approach.

Working in broadcast design I repeatedly come up against this issue where the promo departments seemingly have a far greater creative freedom (and budget!) to produce innovative, bold sequences whilst the design of the title sequence is often reduced to a bland, safe solution.

It always seems odd to promote your product with an exciting, arresting campaign only for the viewer to arrive at the destination programme to find totally unrelated and unfortunately often inferior branding. Bizarre.

Never mind....nice promo and always great entertainment to watch George Lamb carry a TV show!
2012-01-10 15:30:12

Like you said Gavin, its a shame the show didn't live up to the expectations the promo created. It reminds me of some titles sequences from Pixar films.
2012-01-11 13:31:20

I too loved everything about the show and hope another series will be back soon. I just couldn't believe the ending and would have loved to have known what the two young men had to say about their foolishness and greed. Brilliant!
Kathleen Batlle
2012-01-16 13:55:27

Notice no contestant on the Bank job is aged over 40. I am sure some 40+ contestants have applied. Shame on Channel 4 Age Discrimination.
2012-02-22 23:18:55

Spoiled what could be a reasonable quiz by selecting only comtestants who look like The Apprentice rejects. I think they have one mould that they use to make them
2012-03-18 16:15:09

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