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FWA Site of the Year Winners Announced

Digital

Posted by Eliza Williams, 17 January 2012, 11:25    Permalink    Comments (5)

The votes have been counted and verified, and we can now reveal that the winner of the FWA Site of the Year Award for 2011 is... The Museum of Me for Intel.

Created by Japanese agency Projector Inc, the Museum of Me offers an inventive and fun way of viewing your Facebook content, in the form of a personalised museum exhibition. In a year where many brands tried to find ways to tap into Facebook's vast network of users, The Museum of Me stood out for being both engaging and beautifully executed. You can visit the site at museumofme.intel.com and the film below shows how it works.

Intel's Museum of Me was released in June last year. You can find CR's original post on the project here. Credits: Projector Inc; Deltro Inc; Taiyo Kikaku Co Ltd; Rhizomatiks; MountPosition Inc.

The overall FWA Site of the Year winner was chosen by a panel of industry folk, including myself. As in previous years, the FWA also held a People's Choice Vote, and the winner of this was Chris Milk's excellent website 3 Dreams of Black for Danger Mouse and Danielle Luppi's album ROME, which features Norah Jones and Jack Black. The site can be found at ro.me (requires Google Chrome) and the demo below offers an introduction.

Credits: Writer/director: Chris Milk; Creative director: Aaron Koblin, Google; Technical director: Mr doob, Google; Film production: @radical.media; Interactive design & production: North Kingdom; 2D animation: Anthony Francisco Schepper; 3D animation & conceptual design: Mirada.

Subscribers can read CR's interview with Chris Milk from our July 2011 issue here.


 

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5 Comments

Intel's "museum of me" made me look at Facebook in a completely different way. What a brilliant concept!
Alex
2012-01-17 16:22:06


Museum of Me is very smart. With the short amount of time it takes to gather your info and convert it into a 2 odd minute showreel of your recent life - amazing.
John
2012-01-17 17:14:14


Genius. Every FMCG brand in the world will be kicking themselves that Intel got there first.
Aubrey
2012-01-19 13:58:52


Museum of me. Whoa there, steady on !

The adoration of the self...everyone's a Z-list celeb...15 nano-seconds of fame...

Is this the empty calorie, fast food version of creativity,
or just the empty headed one?

Who needs a show reel of their life if they're actually living it, for real..
Curator
2012-01-19 14:27:05


Do you mean Jack White?
Jon
2012-01-20 16:13:48


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