A feast for the eyes
Hong Kong-based publisher Victionary's latest tome, entitled Eat Me: Appetite For Design, is chock-full of inventive food packaging projects, elegant restaurant identities and interiors, and food-based art projects. It's even designed to look like a layered wafer biscuit
Nice touch: the top right corner of Eat Me features a bite cut out
Above and below, Hamburg-based agency Korefe's playful set of screwdriver lollies
Above left, Brighton-based Kyle Bean's What Came First art piece featuring a chicken sculpture made out of egg shell
Above, spread featuring burger-themed artwork created for burger blogger Burgerac's Burgermat Show
Spread showing some incredible sugar cube sculptures by Brendan Jamison
Above, Studio Toogood's design for The Hatch eatery which popped up at the 2009 London Design Festival
All the studio bios run in a section at the back and, depending on your personal preference, you can choose to order the book with a cream "vanilla" cover, or a brown "chocolate" cover:
Eat Me (288 pages, 190 x 255mm) can be ordered direct from victionary.com and costs US$42 plus postage and packaging.
CR in Print
If you only read CR online, you're missing out. The January issue of Creative Review is a music special with features on festivals, the future of the music video and much much more. Plus it comes with its very own soundtrack for you to listen to while reading the magazine.
If you would like to buy this issue and are based in the UK,you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
I need this book. I needed it before I realised that 10 out of the 14 sneak-peak-shots I have saved on my desktop already.
Victionary consistently put out the best produced design books – in terms of 'packaging-as-subject' they continue to lead the market. Also WANT!
Stunning! Great work and inspiration.
It would be even better if you could actually eat it! You could sell it multiple times to various buyers;)
Excellent. Love the pull a part cutlery! What an amazing book. :)
I work at Farmboy Fine Arts in Vancouver across the road from Meat & Bread, not only is their identity really cool but the sandwiches rock, had the meatball today!!! mwah!!!! I highly recommend.
This is absolutely awesom! Great work!
I like the wafer idea, and it looks lovely, and works on the outside but on the interior pages that bite mark bothers me a little. I'm wondering how the designers felt about the bite mark eating into their page designs and images.
Wow, that book is a true feast for the eyes. Also WANT...in fact...NEEEED!
Only someone in Canada could say, '...sandwiches rock.' I love London
'...sandwiches rock.' I love Newcastle.
Brilliant creative vision, these guys are incredibly inventive, I might try to introduce edible packaging!
I am now craving 2 things after reading this article, the book itself and a sandwich from "Meat & Bread!"
Certainly looks good enough to eat, gorgeous design.
Love the bite die cut detail, nice touch.
LOVE! WANT! NEED!
This is exhilaratingly fabulous. And so wonderful to see Burgerac being given its due!
Talk about making your mouth water, my copy is ordered.
Back in stock, ordered :)
design > practicality? No thanks. No spine? Will fall apart after a few uses. Better to stay on the shelf than to actually look through it.
|Great Brazuca! (12)|
|Agency makes good making-of film shock (16)|
|British classic cars on new stamps (8)|
|A novel tribute to Eric Gill (7)|
|KFC wants us to unite at Christmas (9)|
|Behind the scenes on the John Lewis Christmas ad|
|A homage to Braun|
|Barnbrook's A Clockwork Orange cover|
|A time for giving|
|Clever outdoor campaign from BA|