22 Comments

Wow, that was awesome
Wheels
2012-07-18 17:51:01

Brilliant! Genuinely inspiring!
Chris Collicott
2012-07-18 17:59:47

Thats literally 1 of the best adverts i have ever seen!!!
s
2012-07-18 21:47:58

Now THAT speaks to me and about me. Everyone has a story. Mine just happens to have wheels.
Melissa Chapin
2012-07-19 12:51:57

Brilliant
Ben
2012-07-19 13:10:48

Sweet hook shot at 1:20! The games can't come soon enough for me now!!!
Harrogate Graphic Design
2012-07-19 13:39:26

including the flashbacks really makes this stand out creatively.
great direction.
well done
James D
2012-07-19 14:21:40

I saw this on TV last night and thought it was stunning. I thought all the way through it must be for a high profiled sports company like Adidas but it wasn't to be. Would they even attempt something like that? Even so great work 4Creative.
HappyC
2012-07-19 14:35:52

Brilliant married with an awesome track!! Inspiring!!!
Grant black
2012-07-19 20:53:24

That has to be one of the greatest ads ever made - cannot stop watching it.
Mark
2012-07-20 10:50:34

First time in an age I have been transfixed by an advert.
Cheesy
2012-07-20 21:07:03

Absolutely awesome.
Adidas, wake up, have you seen this?

This is the best clip I have seen in years.
I think I've watched it 10 times already.
I'm going to watch it again, now.

I wasn't that interested in the Paralympics, I'm now going to watch it.
Simple as that.

Well done 4Creative.
Matthew
2012-07-21 12:16:28

Very creative 4 channel4 by 4creative.
Bip
2012-07-21 18:43:32

Could not agree more with the other comments. One of the most inspiring and engaging adverts ever made. It is probably destined to win a string of medals; as, hopefully, do those starring in it.
Will
2012-07-21 23:05:06

Inspiring and groundbreaking stuff. Love the 'superhuman' aspect. Ultimate respect to all these athletes, and credit to all involved in the advertising. Thought provoking and moving.
Angela O'Halloran
2012-07-22 19:59:15

I was going to do the same for the Paralympics as I am going to do with the so-called able bodied version. Flat out avoid it.

Pieces of art like this are a mind changer.

First class.
Tam
2012-07-25 19:36:51

This is the most beautiful and powerful advert I have ever seen. I have never been so inspired by anything on television.Its made me realise how selfish I can be and how I dont enjoy what I have been blessed with.
All the participants are so amazing and the director should be so awarded for his interpretation. of what is means to be a SUPERHUMAN.
I have been moved beyond words ...........Priceless!
I would love to be involved in anything this director does and of course The Britsih Paralmpic Team.
Mandy Newton
2012-07-26 18:28:38

This is one of the best adverts I have seen in a long time.
Nick
2012-07-27 14:56:29

One of the best - if not the best - adverts I have seen. Incredibly moving, powerful, gritty and proves to me the paralympics deserve more attention than the Olympics. Olympians are outstanding athletes at their peak. Paralympians go beyond even that.
Outstanding television with an apt soundtrack.
Kelly
2012-07-28 12:18:14

Truly inspiring advert, with a cracking track that fits the mood perfectly.
Lorraine
2012-08-25 00:03:33

Well, I don't like it much! Aggressive, lots of sad images (car crashes etc). Mainly because of the music.
I absolutely hate the music. I hate rap and if this is Hip-hop I hate that too.
What has Black American "Culture" got to do with London 2012?
I don't disagree that some Black Americans are treated badly in the USA, and I don't object to them having music about it, it just grates on me. I repeat - What's it to do with the Paralympics?

The worst thing about it is I have had to listen to it several times a day for bloody weeks!

And I am going to the Paralympics next week.

Frank.
Frank Caves
2012-08-31 19:49:20

can any body please tell me where the circular water feature in the bt advert for the paralympics is
Paul Rolt
2012-09-06 22:07:03

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