CR Blog
Cut and contrast: promoting paper
Posted by Creative Review, 9 July 2012, 11:19 Permalink Comments (14)

When it comes to showcasing different paper stocks, die or laser cutting to allow the juxtaposition of available colours seems to be the way to go, judging by the latest promotional tomes from Fedrigoni and also GF Smith...

Back in May we showcased Fedrigoni's Our Grand Tour book (designed by me-and-dave.com) which used a combination of laser cutting and foil blocking to create an illustrated tour around the globe. Now the paper manufacturer has enlisted the design talents of SEA to create the Sirio Color book which sports wonderfully precise concentric circular cuts through different colour pages...

Each page of the Sirio Color book displays the name of its colour and its weight, along with a list of other available weights.


Beyond the first twenty pages, instead of circular cuts, the pages each displays its GSM in large numerals:


GF Smith's latest promotional materials also make use of paper engineering and die-cut circles to show off its Colorplan range in a series of books called Play. Here's a look through Play 1:

And here's a look through Play 2 which looks to juxtapose angles as well as colours:

Both Play 1 and Play 2 are housed in Play 3 - which cleverly (if not slightly bafflingly) opens both ways but doesn't concertina:




GF Smith has also produced a set of colourful notebooks which also showcase its Colorplan papers and which makes the most of juxtaposing different colours:


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14 Comments
The colorplan booklet is very elegant and thought through.
2012-07-09 12:08:10
This looks very nice but I wonder if the guys from Fedrigoni / SEA knew that Antalis did a very similar piece some time ago. It had the same die-cut concentric circles going through differently coloured papers. It was done for their COLORme series, the website http://www.my-360.com seems to be expired now, so don't really know how old the Antalis piece is.
2012-07-09 12:31:39
The Sirio Color book is very well executed. Brilliant method for showcasing their stock.
2012-07-09 12:39:01
It's Airside/Lemon Jelly all over again!
2012-07-09 12:55:43
While I do think the Sirio sample is immaculate, I immediately assumed it had some Jen Stark contribution.
So here we have Antalis, Airside and Jen Stark. Is it still possible to be original? Or is originality progressively a question of context and appropriate'ness'? Not an accusation, just thoughts.
2012-07-09 15:10:09
Print is still and will always be a most beautiful concept, these are art pieces and should be cherished.
2012-07-10 13:28:05
Print is still and will always be a most beautiful concept, these are art pieces and should be cherished.
2012-07-10 14:34:00
The MadeThought x GF Smith Colorplan books are incredible pieces.
2012-07-10 16:02:07
Love the sharpness of the Sirio. MadeThought GfSmith looking lovely too if not a little bit fussy.
2012-07-10 17:32:07
Totally agree with Ally on this.
Both beautiful.
Sirio sharp & concise.
GFSmith clever but trying too hard...
2012-07-11 08:54:07
Where can one purchase this book?
2012-07-13 15:55:02
Email 'THE ART OF COLOUR' to: info@fedrigoni.co.uk for your free copy. UK customers only, thanks
2012-07-17 09:10:09
The books show brilliantly how the papers are vibrant and versatile. The clever use of the die cut circles guides the viewer throughout the book, leading your eye to a new section. Who said that paper sample books needed to be boring?!
2012-07-17 11:20:56
I agree with Martin. The feel, smell, look and texture of printing paper cannot be replaced. It's been with us for centuries and it will last for long until computers replace it one day.
2012-07-17 17:11:12
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