Lauren Luke film for Refuge
Make-up artist and YouTube star Lauren Luke has shot a film for domestic violence charity Refuge, which sees Luke talk her viewers through how to cover up bruises and cuts...
The film, created by BBH London, uses Luke's familiar, personable style to shocking effect as we see her showing how to cover a black eye and bruises and cuts to her chin and mouth. The video ends with the statistic that 65% of women who suffer domestic violence keep it hidden, before giving the url refuge.org.uk/lauren, where viewers can find information and support.
Agency: BBH London
Creative director: Pablo Marques
Creatives: Jack Smedley, George Hackworth-Jones, Stephen Noble
Production company: Lauren Luke
Directors: Wesley Hawes, Gary McCreadie
Editing: The Mill
Just one word...Brilliant!!!
this is such an ace concept, massive congrats on getting it made.
here's hoping it goes absolutely massive and spread the word
Her matter of fact resignation to routine practicality is simply chilling and the end is like a gut punch. That was obviously the aim and it achieves it with stark ruthless efficiency. Does it make sense to call something satirical when it isn't by design remotely funny? I'm not sure, but something about its parody of a youtube confessional (and an ironically inadvertent confessional at that) reminds me of Chris Morris, or maybe Charlie Brooker's Black Mirror...
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