An end to linguistic langour
Sick of reading the same old journalistic clichés in the news? In a round-robin newspaper sent to various titles, Ravensbourne student Simon Rogers has issued a challenge to journalists to expand their linguistic horizons and reach for that thesaurus
Around this time of year the CR offices receive a deluge spate of self-promotional material from graduating students, so much so that a swift scurryfunge is in order everytime we have visitors. However, an A3 newspaper from Simon Rogers entitled Linguistic Langour Plagues The Press immediately stood out obtruded.
It's a chain letter challenge to journalists to stop using clichés or tired phrases such as 'under fire', 'binge drinking' and that current favourite 'austere/austerity' and instead try to be more adventurous venturesome in their writing.
Rogers picks out stories from various papers where some of his pet hates have been used and suggests livelier alternatives: instead of 'Rhianna reveals her attraction to men who eat everything' why not 'Rhianna reveals her attraction to pamphagous men'? Instead of 'under fire' why not 'lambasted'?
The paper arrived at CR with a personalised note explaining that, if I had received it, that meant it had already been to the Independent, Metro, Times, Daily Mail and It's Nice That. The envelope contained three more numbered, stamped and addressed envelopes for the next recipients. Once I had finished with it, all I had to do was pop it into envelope number 7 and stick deposit it in the post.
While a jirged journalist may squizzle at Rogers for his impudence, lecture him on the principles of writing for an audience and even the rich tradition of 'tabloid speak' in the UK as a means of being plebicolar, his pulchritudinously designed missive is more than an exercise in phlyarology. Its message is one that even the most flippercanorious writer would do well to note, lest they become too lugubrious.
The paper also contains a challenge to the recipient to use as many of a list of endangered words as possible in an article.
Rogers has just his finished his Foundation at Ravensbourne and will be starting a Graphic Design BA at Kingston in September. See his work here
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York's group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.
Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (email@example.com) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Great campaign, really nice old-school way of engagement as well.
I'm definitely going to use pulchritudinous the next time I comment on here.
"Rogers has just his finished his Foundation at Ravensbourne and will be starting a Graphic Design BA at Kingston in September."
Fucking hell. He's got a better (albeit smaller) folio than a lot of BA graduates.
Keep it up Simon!
Thank you very much for the lovely article Patrick!
If anyone London based is interested in the exchange of cake/florentines/other baked goods in return for giving me a few days work experience at a design/ad agency sometime this summer, please drop me an email!
|Harvey Nichols' new website (2)|
|Designing for The Grand Budapest Hotel (22)|
|Wally Olins, a tribute (13)|
|Typography is a practice (1)|
|Aesop's identity for Toastits toasties (16)|
|Designing for The Grand Budapest Hotel|
|Why designers never retire|
|Ryman Eco: Grey London and Ryman launch 'sustainable' free font|
|The neue Comic Sans|
|How to paint BUS STOP on a road|