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Music's identity for Britain Creates 2012

Graphic Design

Posted by Creative Review, 4 July 2012, 14:19    Permalink    Comments (9)

Design studio Music has designed the identity, graphics and printed collateral for Britain Creates 2012 - a programme of collaborations between fashion designers and visual artists which forms part of the London 2012 Festival.

The identity fuses the B and C of Britain Creates and is inspired, Music's Jon Bland tells us, by "moiré pattern. The Britain Creates marque is formed from two sets of parallel lines," he continues, "referencing two collaborators on each piece of artwork created under the scheme."



The identity, Music explains further, is designed to be flexible enough to be run across a number of different events likely to be held under the Britain Creates banner, and whilst the form of the logo will remain the same, the colour palette and pattern or content within the logo can be adapted to reflect the content and spirit of each event.

All the collaborative pieces created for Britain Creates will be exhibited at the V&A in London from this Friday July 6 through to Sunday July 29. More info here.

britaincreates.com

 

 

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9 Comments

Déjà vu?

http://www.creativereview.co.uk/cr-blog/2010/november/the-brit-awards-rebranded-by-music
Paul
2012-07-04 15:30:26


Looks a bit like the bedrock logo designed by malone design. But nice stuff all the same.
Liam
2012-07-04 15:59:10


Hmm the similarity is with the 'image-inside-the-logo' which in this instance I don't think adds anything of value – the graphic icon with its patterning is interesting enough.
Luke Tonge
2012-07-04 15:59:56


Nice, but they didn't need to use the logo as a container for photos/colours. Didn't Music already use that trick for the Brits anyway?
Andy Allen
2012-07-04 16:21:05


Bedrock logo
G
2012-07-04 16:56:55


Actually that was a bit rash – it looks similar to the Bedrock logo, but the execution across the board on this job, can't fault it really as it's a lovely piece of work and one which I wouldn't have minded the opportunity to work on! Was just the first thing that entered my head when I saw it "Bedrock". I do agree though that really there's no need for it to be used as a container for images, as it works so well just as it is.
G
2012-07-04 17:01:10


Very nice.
Although, I can't help but see a pretzel. Sorry.
Action Man
2012-07-05 00:08:23


"...whilst the form of the logo will remain the same, the colour palette and pattern or content within the logo can be adapted to reflect the content and spirit of each event." —

This 'concept' is seeming all too common, I get the idea but it's now overused: NYC, Melbourne, London 2012...etc ( http://www.creativereview.co.uk/cr-blog/2010/february/mtv-refreshes-logo/ )
A real shame beacause personally, I think, it's a fantastic little logo which works very well left alone.
Jordan
2012-07-05 09:07:46


I don't see how the fact Music have used imagery in logos before is an issue? Design is about solving briefs - if two briefs require a similar technique to solve the problem then that's the solution. You can't ignore the brief because you've used that solution before. It's about doing what's right for the client not what's right for your agency portfolio. Anybody that ignores briefs to just create pretty work that's gratifying for them is missing the point of what it takes to create effective graphic design and branding. Plus all anybody does on this blog is pick holes. It's everything that sucks about our industry.

It's a strong solution. End of.
Jamie Ellul
2012-07-06 23:25:51


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