Music's identity for Britain Creates 2012
Design studio Music has designed the identity, graphics and printed collateral for Britain Creates 2012 - a programme of collaborations between fashion designers and visual artists which forms part of the London 2012 Festival.
The identity fuses the B and C of Britain Creates and is inspired, Music's Jon Bland tells us, by "moiré pattern. The Britain Creates marque is formed from two sets of parallel lines," he continues, "referencing two collaborators on each piece of artwork created under the scheme."
The identity, Music explains further, is designed to be flexible enough to be run across a number of different events likely to be held under the Britain Creates banner, and whilst the form of the logo will remain the same, the colour palette and pattern or content within the logo can be adapted to reflect the content and spirit of each event.
All the collaborative pieces created for Britain Creates will be exhibited at the V&A in London from this Friday July 6 through to Sunday July 29. More info here.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York's group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.
Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (email@example.com) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Looks a bit like the bedrock logo designed by malone design. But nice stuff all the same.
Hmm the similarity is with the 'image-inside-the-logo' which in this instance I don't think adds anything of value – the graphic icon with its patterning is interesting enough.
Nice, but they didn't need to use the logo as a container for photos/colours. Didn't Music already use that trick for the Brits anyway?
Actually that was a bit rash – it looks similar to the Bedrock logo, but the execution across the board on this job, can't fault it really as it's a lovely piece of work and one which I wouldn't have minded the opportunity to work on! Was just the first thing that entered my head when I saw it "Bedrock". I do agree though that really there's no need for it to be used as a container for images, as it works so well just as it is.
Although, I can't help but see a pretzel. Sorry.
"...whilst the form of the logo will remain the same, the colour palette and pattern or content within the logo can be adapted to reflect the content and spirit of each event." —
This 'concept' is seeming all too common, I get the idea but it's now overused: NYC, Melbourne, London 2012...etc ( http://www.creativereview.co.uk/cr-blog/2010/february/mtv-refreshes-logo/ )
A real shame beacause personally, I think, it's a fantastic little logo which works very well left alone.
I don't see how the fact Music have used imagery in logos before is an issue? Design is about solving briefs - if two briefs require a similar technique to solve the problem then that's the solution. You can't ignore the brief because you've used that solution before. It's about doing what's right for the client not what's right for your agency portfolio. Anybody that ignores briefs to just create pretty work that's gratifying for them is missing the point of what it takes to create effective graphic design and branding. Plus all anybody does on this blog is pick holes. It's everything that sucks about our industry.
It's a strong solution. End of.
|Olympics movement posters (62)|
|Duffy gift wraps Mall of America (2)|
|Station symbols a secret delight (3)|
|Are students getting their money's worth? (24)|
|Richard Woods says DIY (3)|
|The billboard turning thin air into water|
|Image Duplicator: pop art's comic debt|
|Step into my cardboard office...|
|Paul Arden: a true maverick|
|Get your dancing shoes on - courtesy of Puma|