Reeve's new identity
London-based agency Felt Branding has created the branding for Reeve, a company that works mainly with architects and interior designers to create bespoke wooden features from flooring and worktops to furniture and mouldings...
The Reeve logo is recognisable as both a letter "r" and a graphic representation of a tree, and Felt worked closely with Generation Press to further reference wood and bring an understated tactile element to all printed materials. The business cards (above), for example, are printed on a 300gsm paper stock that carries a wood grain emboss on the reverse.
Generation Press also printed up Reeve sample books, opting to print on 100% recycled Cyclus Offset stock.
Felt worked with copywriter Jim Davies of Total Content to create Reeve's tone of voice which has been applied consistently (in sans serif type) through the brochure and also across the company's website which was developed by Mesh London.
"Reeve's website has had a complete overhaul, simplifying the product offer, and the sample ordering process, as well as allowing architects and designers the ability to create an account to manage their ongoing projects," explains Felt's Tom Rogers. "We also developed a case study section, to showcase some of the impressive jobs Reeve has been involved with."
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Really nice stuff! The icon works well and the wood grain emboss is simply stunning! Not a huge fan of the website however, it looks a tad dated.
Nice rebrand. But I just mucked around with the css here in firebug and I have a question:
Am i being picky by saying that the line-height of the body text on the website could have been increased a bit?
Really nice idea, and execution.
I guess after the review, the website redesign plus the other changes in the logo and themes were warranted. The new designs are very simple and elegant, and I like that behind the business cards, you can see the embedded shape of wood. It's a very nice touch and highly unique.
I like the idea of consistency in not only the design and branding, but also the materials used. If your brand is a high quality wood flooring and you want to reflect that through your marketing, it makes sense to use a high quality wood or paper based product to reflect this. The use of environmentally friendly materials is also emphasised to ensure that potential clients understand and realise the environmental impact of their purchasing choice, clever idea in terms of branding!
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