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Specsavers ad uses Korean flag error to comedic effect


Posted by Eliza Williams, 27 July 2012, 12:01    Permalink    Comments (16)

Following on from yesterday's blog post on Olympics ambush marketing, a number of our Twitter followers have alerted us to this masterstroke by Specsavers, who were very quick to respond to the recent Korean flag mix-up by LOCOG...

The ad appeared in newspapers in the UK this morning, and fits in perfectly with the 'Should have gone to Specsavers' campaign that the optician brand has been running for several years.

We can't vouch for the accuracy of the Korean – bearing in mind the recent upset over some terribly translated Arabic welcomes by both First Capital Connect and the Westfield Stratford – but perhaps a CR blog reader could assure us it makes sense?


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Nice work. I'm tempted to print this out and put some up around Hampden Park!
2012-07-27 13:17:00

I'm a korean and the korean on the ad is wrong.. verb and subjects is reversed.... they must have used the machine translator..... another mistake.. haha :(
2012-07-27 13:42:17

Agree with mo above, this must have been done with Google Translate as this is grammatically incorrect.
James Larter
2012-07-27 13:58:29

In Korean 'Specsavers' would be the first word, but then it would not 'look like' a version of their English slogan. So I would call it grammatical licence rather than a mistake.
2012-07-27 14:05:51

Something like "[north and south korean flags] gone to, it would be great. Specsavers."! (Thanks to Dave P.)
2012-07-27 14:46:17

Well they're certainly quick to jump on that gaff. I guess the person who 'pushed the button' on the flag incident was wishing it would all go away. Not for a while now thanks to SS!
2012-07-27 14:50:34

How hard is for an ad agency to find a native speaker of a language they want to use?
2012-07-27 15:00:45

Should have gone to Mothertongue
2012-07-27 15:14:47

Specsavers should be at the start of the sentence, then a direct translation would read: 'If (they) had gone to Specsavers, it would have been good." Better, "그들은 Specsavers으로 가지 그랬다." (They should have gone to Specsavers.)
2012-07-27 15:38:02

Should have gone to Word Bank
Jules James
2012-07-27 16:51:46

2012-07-27 17:02:51

e-Marketing Harrogate
2012-07-28 11:25:37

This is brilliant, shame it's grammatically incorrect though!
Jeni @ s&t Design
2012-07-30 09:36:23

Amazing, I love it when brands do funny marketing. It's much more appealing then the rubbish most other corporations churn out.
Web Design Newcastle
2012-07-30 10:50:45

Great ad and a great opportunity well spotted by the team. Personally love work like this when it's all hands on deck to get into print so quickly. Well done to all involved including grammatical licence as Simon mentioned above.
Paul Taylor
2012-07-31 11:52:30

They did this one after the disallowed Ukrainian goal during Euro 2012 aswell...
2012-07-31 14:09:07

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