Artist Gustavo Sousa has reinterpreted the five Olympic rings as a series of infographics, comparing statistics across the five continents. The statistics range from comparisons of how many McDonald’s outlets there are per continent, to more serious statistsics about gun ownership and hazardous waste.
Thanks to the excellent French site Fubiz, we came across this series of infographics that use the five Olympic rings to represent statistics for the five different continents.
Although the Olympic rings were originally created to represent the five continents that take part in the Games, the colours don’t correspond to particular regions. One issue we would raise with Sousa’s infographics is their lack of a key to explain which continent is represented by each ring. There’s potentially a clue in the title of Sousa’s Tumblr – oceaniaeuropeamericasafricaasia – however it’s not entirely clear if the title corresponds to the infographics.
Sousa has also made a video version, which sees the rings morph into each infographic in a rather pleasing way.
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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as amember of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and more.
Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.
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