22 Comments

You've not mentioned it, but woeful advert.
mitchell
2012-07-23 23:58:19

This ad baffles me – surely that is some of the least known cockney rhyming slang targeting an audience who will have no idea who Hank Marvin is. Have I missed the genius?
Luke Tonge
2012-07-24 09:12:13

The average parents are how old? Do they know who Hank Marvin actually is? Apache was a hit in 1960 - yes folks - 52 years ago. Mum in the ad looks like she was born quite some time after that. Very little of the product is featured. Therefore the novelty/conceptual ownership is way off and the pragmatism is lacking too. Not exactly bringing home the bacon me thinks.
Tubbs123
2012-07-24 12:00:24

Yes, it is a terrible ad. Although the idea is flawed, I could see it working as an ad if it wasn't so pedestrian and badly paced throughout.
Phil Thurlby
2012-07-24 12:51:31

It is silly, but the ad made me laugh. So there.
Ed
2012-07-24 14:23:00

Pear halved of ideas
Rich
2012-07-24 14:27:44

Come on!
Everybody knows who Hank Marvin is.
Stu
2012-07-24 14:42:27

@stu

I bet you none of the kids in the video knew who Hank Marvin was!
HappyC
2012-07-24 15:35:15

whos Hank Marvin?
thomas
2012-07-24 16:42:28

I agree Stu, and even if you don't know who Hank Marvin is, you know what Hank Marvin means. It's catchy (obviously!) and will get kids asking their parents 'who's Hank Marvin?' and then the parents will be thinking 'maybe I should get some of those Mattessons'.
Ben
2012-07-24 16:50:18

I actually thought this was an excellent ad - then again, I thought everyone knew who Hank Marvin was!
Mark @ Digital Agency
2012-07-24 16:54:27

I refuse to be anything other than delighted by a sausage dog in a wig.
Alexander
2012-07-24 17:02:58

Brilliant ad ... but have to agree with Alexander .... the wig wearing sausage dog is genius.
Rob Dunning
2012-07-24 23:08:40

@Alexander - spot on, squire! People are missing the point. It's about sausage dogs, not aging guitarists.
Mark @ Digital Agency
2012-07-25 11:10:50

Hank Marvin=Starving. There you go
Steve
2012-07-26 12:41:28

How extra-ordinary? I didn't realise there were people who disliked this advert . . .
jean cave
2012-07-26 16:37:17

Brilliant Ad well done Saatchi and Saatchi.
Tony Allen
2012-07-26 21:01:39

Hank Marvin,the best sound,and the best guitarist ever.

Geoff.
geoff collins.
2012-08-30 19:58:11

Love it - I know who Hank Marvin is but I'm an old git
Gary Aldam
2012-10-05 20:06:24

I just felted compelled to google Hank Marvin following seeing this advert. Had no idea Hank Marvin was cockney slang for Starving. Wow.
P.S Don't actually like the advert.
Mollie Oxenham
2012-10-06 20:02:04

There will never be a giutar player like him ever again
Will walker snr
2012-12-11 20:38:48

My grandson was in the advert and he knows who Hank is.
Roy Toomey
2013-03-19 12:37:51

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