Illustrations to aid bookshop navigation
"Each sign is 2 x 1 metres and is used to simply communicate to customers which genre of book or product type is situated in a particular area of the store," explains Svensson who designs under the moniker Prince Hat.
The signs have just been installed in Jashanmal's Mall of the Emirates branch in Dubai, which re-opened this week after a shop refit. The plan is to roll them out to the chain's other shops across the United Arab Emirates. Here's a selection - note the playful elements such as the rocket taking off in the Technology sign, below - or the zip made of aeroplanes on the Travel bag...
See more of Svensson's work at princehat.se.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York's group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.
Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (firstname.lastname@example.org) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
lovely post ;)
I think they look great, but I don’t think they’re very practical. The type is too small and the illustrations are too abstract.
which advertising agency behind this work?
"I think they look great, but I don’t think they’re very practical. The type is too small and the illustrations are too abstract."
I think the designs look great and really fit to the themes. Those designs are not really abstract in reality because they also represent the specific categories they are made for.
|What would a UK flag look like without Scotland? (15)|
|How Zembla might have looked (1)|
|Miranda July and Miu Miu launch Somebody app (1)|
|Energy Flow (6)|
|New Guinness Africa ad launches 'Made of Black' tag (5)|
|How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity|
|The House of Vans opens in London's Old Vic Tunnels|
|Fresh Faced + Wild Eyed 2014|
|Circular issue 18|