CR Blog

Illustrations to aid bookshop navigation

Graphic Design, Illustration

Posted by Gavin Lucas, 28 June 2012, 13:13    Permalink    Comments (4)

Stockholm-based designer Patrik Svensson has created a set of 20 illustrated signs for a branch of Jashanmal, a chain of bookshops in the United Arab Emirates...

"Each sign is 2 x 1 metres and is used to simply communicate to customers which genre of book or product type is situated in a particular area of the store," explains Svensson who designs under the moniker Prince Hat.

The signs have just been installed in Jashanmal's Mall of the Emirates branch in Dubai, which re-opened this week after a shop refit. The plan is to roll them out to the chain's other shops across the United Arab Emirates. Here's a selection - note the playful elements such as the rocket taking off in the Technology sign, below - or the zip made of aeroplanes on the Travel bag...

See more of Svensson's work at


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lovely post ;)
Pa Ul
2012-06-28 16:20:25

I think they look great, but I don’t think they’re very practical. The type is too small and the illustrations are too abstract.
Luke Jones
2012-06-28 20:37:33

which advertising agency behind this work?
Husen Baba
2012-06-29 09:45:49

"I think they look great, but I don’t think they’re very practical. The type is too small and the illustrations are too abstract."

I think the designs look great and really fit to the themes. Those designs are not really abstract in reality because they also represent the specific categories they are made for.
Graphic Design Chesterfield
2012-11-06 05:50:23

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