“Each sign is 2 x 1 metres and is used to simply communicate to customers which genre of book or product type is situated in a particular area of the store,” explains Svensson who designs under the moniker Prince Hat.
The signs have just been installed in Jashanmal’s Mall of the Emirates branch in Dubai, which re-opened this week after a shop refit. The plan is to roll them out to the chain’s other shops across the United Arab Emirates. Here’s a selection – note the playful elements such as the rocket taking off in the Technology sign, below – or the zip made of aeroplanes on the Travel bag…
See more of Svensson’s work at princehat.se.
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CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York’s group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.
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