Student wins Cannes Grand Prix for Coke
Many readers will remember an image created last year by 20 year-old Hong Kong student Jonathan Mak Long in tribute to Steve Jobs. Mak Long has now won a Cannes Grand Prix for a Coke campaign with Ogilvy & Mather in Shanghai
The win underlines China's growing influence on the advertising world – this is its second Cannes Grand Prix in successive years (JWT Shanghai winning for Samsonite last year in Press). The #CokeHands campaign, which ran on bus shelters and on lifts in Shanghai features an illustration in which the famous Coke ribbon device is transformed into two hands, one passing the other a Coke. Remarkably, especially in China, the ads ran without a Coke logo or strapline. And just in case readers thought this was another example of the 'ghost' ads for which awards have become notorious, there is photographic evidence to show the ads did, in fact, run that way.
Mak Long was asked to work on the campaign by Ogilvy & Mather China chief creative officer Graham Fink, who had seen the image of Jobs and tracked Mak Long down to recruit him. "Nurturing young talent is hugely important to me and I want Ogilvy & Mather China to be a place that attracts them and gives them opportunities of doing famous work on famous brands. Jonathan Mak Long is a prime example of young talent and it's great that he will be here in Cannes to go up on stage to receive his first Lion - before he has even finished studying," Fink said in a statement.
Mak Long's image of Steve Jobs (above) went around the world last year following the Apple founder's death when Mak posted it on his blog. However, controversy followed as commenters were quick to point out its alleged similarity to an image by Chris Thornley (aka Raid71) which had been posted on CR's Feed section in May 2011. Mak, for his part, completely denied having seen the Raid71 image before making his work and insisted that he had arrived at the image on his own.
At the time of the original row, Thornley had been undergoing treatment for cancer and has set up a site selling prints of his work in aid of the Breast Cancer Campaign and the Manchester Royal Infirmary Hospital which you can find here.
There was a second Grand Prix in the same Outdoor category - for Jung von Matt's Invisible Drive Mercedes campaign in which the Germany agency covered one side of an F-Cell hydrogen-powered car in LEDs onto which live imagery was projected from a camera on the other side of the car, thus rendering it (almost) invisibe.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI's Uncanny Valley, a review of the Barbican's Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.
Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (firstname.lastname@example.org) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
I have always been a Jonathan Mak fan even before he came into the spotlight with his Steve Jobs design. After reading this article about how his Coca-Cola design was picked up I was thrilled! He is a truly talented designer!
I'm proud to be born in his neighborhood! =)
Wish I had thought of that.
that is brilliant.
Love it - elegantly simple in both cases!
I wish to be on that stage one day... well done Jonathan Mak Long !
Lovely image but not sure about the message, 'have coke with friends'? 'share your coke'? it seems cheesy or unhygienic.
|Inside the Design Museum's new website (6)|
|100 Leading Ladies (1)|
|David Abbott memo warns of future adland mediocrity (3)|
|Are you earning the right amount? (47)|
|SomeOne helps The Children's Society tell 'hard truths' (6)|
|If illustrators designed football shirts...|
|What makes a great image? CR's Photo Annual judge Gemma Fletcher shares her favourite work|
|What would a UK flag look like without Scotland?|
|Warp releases Syro artwork by The Designers Republic|