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Mawdsley shoots The Photographers' Gallery

Graphic Design, Photography

Posted by Gavin Lucas, 1 June 2012, 10:05    Permalink    Comments (10)

As reported by Design Week last month, North has created a new identity for The Photographers' Gallery which launched as the London gallery reopened after an 18 month refurbishment two weeks ago. The design agency has just commissioned Lee Mawdsley to photograph the identity and wayfinding graphics in situ...

The new identity (below) replaces an old one also created by North back in 1996.

"We were inspired by the idea of frames," says North's Antony Hart of the new identity, "the frames within the new architecture, the idea of the artist framing images using a camera, and the way The Photographers' Gallery provides a unique perspective on the world."

thephotographersgallery.org.uk

 

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10 Comments

THE PHOTOGRAPHERS GALJERY?
James
2012-06-02 12:28:26


I'm sorry, but what?!!!

I like the wayfinding graphics and the icons are really quite nice, but the logo just doesn't work for me – your eye goes straight to the empty space and sits there.

If the 'frame' was actually a frame, then there would be some meaning here, but it just isn't a frame and the hole has no meaning.
Andi
2012-06-02 13:19:32


Space, the final frontier :)
Bip
2012-06-03 21:05:29


Lovely work. Love how the identity really extends into the wayfinding in a subtle and clever way. Great work.
Charlie
2012-06-04 04:13:59


Wow. The new identity is beautiful. The logo is fantastic - a really clever way of utilising the 'frames' of a viewfinder and as Charlie has said (above), the way these frames have been incorporated within the wayfinding system such as the toilet pictograms is great. The text on the mirror in the lift also blew my mind when I first went inside it. Great work, North.
Felix
2012-06-05 22:10:50


I bet that cost a pretty penny.

North Design? are still going, well done that is over 14 years in the biz.

Logo just doesn't work well what is the J for is it meant to be a photo frame a camera viewfinder. Yeez.
Cheesy
2012-06-07 21:37:08


nice work with typography and good links with the interior.
vera maresova
2012-06-08 09:45:25


I am absolutely loving the new look for the Photographers Gallery. I first visited years ago having got the train down from the north and it changed the way i look at photography for ever in one visit.
Robert Jones
2012-06-13 10:21:55


A bit to similar to this for my liking

http://bueroink.com/ink/#4
Ben
2012-07-03 10:53:20


It looks rather similar. Good work, Ben.
George
2012-10-19 15:20:29


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