Team USA Coke cans
Some smart packaging design for Coca-Cola's support of the USA Olympic and Paralympic teams comes courtesy of studio Turner Duckworth...
With stripes alluding to the US flag, and also suggestive of movement, Turner Duckworth's approach is decidely minimalist in light of the more accentuated approach favoured by the London 2012 branding.
Each can features the silhouette of an athlete from the American Olympic and Paralympic teams: diver David Boudia, wrestler Henry Cejudo, boxer Marlen Esparza, tennis player John Isner, gymnast Shawn Johnson, swimmer Jessica Long, footballer Alex Morgan, and track and field star David Oliver.
The eight athletes are also part of an ongoing online campaign at mycokerewards.com, but this aspect is likely to prove rather too sugary for some tastes.
Love that secondary/outer packaging. Timeless.
I like them, totally different design comparing to the last Olympics in China. I think that by using more white space designers have shown their creativity in using colors. But isn't the red less brighter than other standard Coca-Cola products?
Where is the Women's Boxing Design?
|Squad's flood awareness toolkit (4)|
|Pantone's Colour of the Year (13)|
|Great Brazuca! (10)|
|York by bus (2)|
|Ruedi Baur's 3D type for The New School (6)|
|Behind the scenes on the John Lewis Christmas ad|
|A homage to Braun|
|Barnbrook's A Clockwork Orange cover|
|A time for giving|
|Clever outdoor campaign from BA|