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Team USA Coke cans

Graphic Design

Posted by Mark Sinclair, 14 June 2012, 10:14    Permalink    Comments (3)

Some smart packaging design for Coca-Cola's support of the USA Olympic and Paralympic teams comes courtesy of studio Turner Duckworth...

With stripes alluding to the US flag, and also suggestive of movement, Turner Duckworth's approach is decidely minimalist in light of the more accentuated approach favoured by the London 2012 branding.

Each can features the silhouette of an athlete from the American Olympic and Paralympic teams: diver David Boudia, wrestler Henry Cejudo, boxer Marlen Esparza, tennis player John Isner, gymnast Shawn Johnson, swimmer Jessica Long, footballer Alex Morgan, and track and field star David Oliver.

The eight athletes are also part of an ongoing online campaign at mycokerewards.com, but this aspect is likely to prove rather too sugary for some tastes.

3 Comments

Love that secondary/outer packaging. Timeless.
Luke Tonge
2012-06-14 14:36:16

I like them, totally different design comparing to the last Olympics in China. I think that by using more white space designers have shown their creativity in using colors. But isn't the red less brighter than other standard Coca-Cola products?
Martin
2012-06-14 16:52:03

Where is the Women's Boxing Design?
Victoria
2012-06-14 21:24:43

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