Order Evian direct from your fridge
To launch Evian's new ordering website, evianchezvous.com, BETC Digital has created a special internet-enabled fridge magnet that lets you order a new batch of Evian as soon as you run out.
As the above video shows, the Evian 'smart drop' is connected to your wi-fi, meaning that your Evian order can be placed without using a computer or phone. The smart drop will be offered to regular users of the evianchezvous.com website.
Agency: BETC Digital
Global creative director: Remi Babinet
Creative directors: Christophe Clapier, Ivan Beczkowski
Creatives: Loris Cormoreche, Clement Vidal, Frederic Petitpont
By far the worst project I have seen in months and months - completely wasteful, unsustainable even; a product that sends all the wrong messages. I would be mortified if I had anything to do with this product - in fact, it is so bad that the only reason I can think of to explain this post is the desire to cause debate.
Sure, the execution is quite nice, but that only leaves a worse taste in my mouth - a sheen over not just a mediocre concept, but an actively bad one. The idea of water delivery in countries where we have access to perfectly good tap water is insulting and frankly worrying for the future.
Anyone with any connection to this product should be ashamed.
What's wrong with tap water?
Interesting toy, but while one in eight people in the world don't have access to clean water the idea of paying for a gadget to order bottled water directly from your fridge seems a little bit... unnecessary?
Branding is the only thing separating one bottled water from another.
As a business decision you can see why this makes sense in tough economic times. A nifty way to retain website customers and ensure they'll buy your brand ahead of an (essentially) identical alternative.
But I echo the above comments. Even for people who buy bottled mineral water this gadget must seem unnecessary and creepy
How about you order a bottle and send it to somewhere it's really needed...
This is great idea. Its one step closer to having water on tap — imagine that! … oh hang on.
So not only are you being a jerk wasting natural resources by drinking bottled water when tap is perfectly fine, you're also going to harm the environment even more by having a truck drive it to your door.
Whatever happened to the internet-ready fridges that would anticipate a shortage of milk and email Ocado?
Evian had sent a very clear message especially for their loyal customers, didn't they?
If you are in US, yes, tap water is your drinking water. But if you are in a developing country like Thailand, would you drink the tap water? The world is not only Europe or States. I would really want to see the customers' feedback after using Smart Drop.
|Enzo of the Antarctic (7)|
|The new Flickr: thoughts? (28)|
|Black Rat Projects displays Josh Cole photography (3)|
|YCN Studio creates ChildLine animation for abuse victims (2)|
|Studio Output designs Ministry of Sound tube campaign (5)|
|The billboard turning thin air into water|
|Step into my cardboard office...|
|Paul Arden: a true maverick|
|Image Duplicator: pop art's comic debt|