9 Comments

By far the worst project I have seen in months and months - completely wasteful, unsustainable even; a product that sends all the wrong messages. I would be mortified if I had anything to do with this product - in fact, it is so bad that the only reason I can think of to explain this post is the desire to cause debate.

Sure, the execution is quite nice, but that only leaves a worse taste in my mouth - a sheen over not just a mediocre concept, but an actively bad one. The idea of water delivery in countries where we have access to perfectly good tap water is insulting and frankly worrying for the future.

Anyone with any connection to this product should be ashamed.
Victor
2012-06-13 22:20:44

What's wrong with tap water?
James Falkingham
2012-06-14 06:20:48

Interesting toy, but while one in eight people in the world don't have access to clean water the idea of paying for a gadget to order bottled water directly from your fridge seems a little bit... unnecessary?
Luke Tonge
2012-06-14 09:24:01

Branding is the only thing separating one bottled water from another.

As a business decision you can see why this makes sense in tough economic times. A nifty way to retain website customers and ensure they'll buy your brand ahead of an (essentially) identical alternative.

But I echo the above comments. Even for people who buy bottled mineral water this gadget must seem unnecessary and creepy
Gavin
2012-06-14 11:25:53

How about you order a bottle and send it to somewhere it's really needed...
Richard
2012-06-14 13:58:56

This is great idea. Its one step closer to having water on tap — imagine that! … oh hang on.
Dean
2012-06-14 14:30:52

So not only are you being a jerk wasting natural resources by drinking bottled water when tap is perfectly fine, you're also going to harm the environment even more by having a truck drive it to your door.
Naive
2012-06-14 16:23:47

Whatever happened to the internet-ready fridges that would anticipate a shortage of milk and email Ocado?
Mike MacNamara
2012-06-19 13:21:06

Evian had sent a very clear message especially for their loyal customers, didn't they?
If you are in US, yes, tap water is your drinking water. But if you are in a developing country like Thailand, would you drink the tap water? The world is not only Europe or States. I would really want to see the customers' feedback after using Smart Drop.
Amanda
2012-07-13 20:05:21

Tell us what you think

Your comment: What happens with my feedback?

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Name: (required)

Title:

e-Mail: (required)

URL