Shepard Fairey updates Stones logo for 50th
Shepard Fairey has created a logo for the Rolling Stones' 50th anniversary based on John Pasche's 1971 original: but what's going on with that type?
Pasche created the original lips logo while still a student at the RCA, for which he was paid the princely sum of £50. In 2008 Pasche sold the original artwork for the logo at auction to the V&A for $92,500. (for more, see our story here).
A slightly redrawn version of Pasche's original logo was first used on the inner sleeve of Sticky Fingers (above).
Fairey had already worked with Jagger and Dave Stewart on the pair's Superheavy project. "When Mick Jagger reached out to me about designing a logo to mark the Rolling Stones’ 50th anniversary I was quite overwhelmed," Fairey says in a statement on his website. "One of the first things I asked Mick was 'don’t you think the tongue HAS to be included?'. He responded 'yeah I guess it ought to be'. Case closed. I was very humbled and honored to be asked to work on the 50th logo so my objective was to service and showcase the Stones’ legacy rather than try to make my contribution dominant.
"I worked on this project as a fan knowing that the Stones’ tongue was the focus and the starting point. With that in mind I set out to integrate the 50 in a creative and memorable way," Fairey continues. "I think the solution speaks for itself in celebrating the Stones’ trademark icon and historical anniversary."
Thoughts? It's certainly respectful of the tongue but, typographically-speaking, it's a bit of a car crash, with five different faces jostling for position, none of them sitting particlularly happily either with each other or on the curve on which they have been set. As a result, the power of the original logo, which remains one of the great pieces of visual communications, is diminished rather than enhanced.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York's group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.
Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (email@example.com) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
The rolling stones should have asked someone who had a vague idea about what they were doing.
I think that it intentionally breaks a few typographic 'rules' to reflect the personalities of the band and Jagger. I also think if you viewed it without the context of time you would struggle to place it in an era, as such it has a timeless quality when in fact it doesn't really need to be.
It could also be reflective of the current trend for good 'bad' design.
Title should read 'Shepard Fairey RUINS Stones logo for 50th'.
Ah the Rolling 5 Tones.
Is it trying to meld fonts from the last 50 years? It's really bad - almost unreadable in terms of what it is trying to say, get the 50th anniversary across. It's a bloody mess in fact!
I actually prefer the very original version of the lips. As for the type it's just hammy. And do we really need 'fifty years' as well as '50'?!
I appreciate that Sheppard has his own unique house style, but it's a matter of if it's not broken do not fix it.
The typography is awful.
There is or should be a distinction between a graphic designer and a visual artist. While Shepard Fairey has done wonders at bridging the two idioms blurring the lines and possibly creating a hybrid form of visual communication, it is not lost on me that he lacks certain fundamentals. Good type design takes more than repurposing visual elements in popular culture. There is a subtle and unconscious dance with an audience and type sets the tempo. Someone from his peer group that was far more sensitive to the interplay of type and image in a fine art idiom would be the late Margaret Kilgallen.
Last time I checked replacing letters with numbers is neither creative or memorable.
don't get an illustrators to work with type
I am indifferent
I agree that Shepard has done other outstanding work over the years which is far more memorable but this logo is just plain awful. He really should have a better understanding of the use of type, especially given his experience!
Henry look up Deadmou5
Landmark logo becomes suburban burger bar badge.
Great stuff. It is such an iconic image. Did a fantastic job modernizing but keeping it to its roots of design.
Look at (insert piece of work on CR blog).
Realise it's not great.
Await comments to check other designers don't like it first.
Write comment saying how much you don't like it.
Yeah, but the typography here really is shit though isn't it?
I'm pretty certain he's used wordart
Aside from the type being horrible, how about the unrefined line work?
It's like he laid down the lines in illustrator once and never went back to smooth stuff out..
What bothers me most now are the two 'shine' marks on the tongue.
|New Don't Hug Me I'm Scared film released! (5)|
|Friends or No Friends? (3)|
|Operation Black Vote launches controversial ad campaign (16)|
|The future of car design, according to Ford (1)|
|His Hands Magic: the work of engraver Michael Renton (6)|
|See the other side to homelessness|
|How Fredrik Bond achieved an 'epic strut' for Moneysupermarket.com|
|Garnier to women: you can have it all, just don't get old|
|New Honda ad is a feat of technical wizardry|
|How brands should use Instagram|