Talent-spotters: Cardiff School of Art & Design
Promoted with a surreal video and a Graphic Spectacle newspaper, The Cardiff School of Art and Design BA Graphic Communication summer show established itself as an exhibition focused on mixing the lighthearted with the progressive. Guest writer Will Humphrey reports.
One of the most immediately eye-catching pieces of work was a large chalk board, mixing hand-drawn typography and illustration. This compelling work by Joe Smith took top Twitter subjects for the day and translated them into a graphically engaging form, with each new day's work erasing the last and embodying the transient nature of these trends.
Interesting and often media-defying typography work was very much in evidence throughout the exhibition, with pieces by Froukje Offringa and Matt Weeks being some of the most memorable. Froukje Offringa's Deviant/Normal pairs laser-cut patterns with a stark typography, aiming to explore the idea of judgement via the terms we use to define and attribute behaviour.
Less formalised in its outcome, but no less impressive for it, was a typographic development of a hand-drawn typeface by Matt Weeks, which uses ribbon-like forms to create a dynamic display typeface.
Another interesting piece by Matt Weeks was a cover concept for One Flew Over The Cuckoo's Nest, created as part of the Penguin adult book covers open competition. Building on the symbolic significance of hands throughout the book, it manages to be both intellectually suggestive and visually impactful.
Though the work on display in the exhibition was largely conceptual in its objectives, there were several pieces with a more direct end product. Standout amongst these was Jade Baker's packaging series for a range of chocolate bars, made using raw Jersey cow's milk. Each variant was packaged with a different pattern and created as part of a set, with a gentle use of colour and type.
The issue of designing responsible physical outcomes in an increasingly digital environment was succinctly addressed by Kasia Huchrak with her Think Ink booklet. Using clean typography, good colours and a highly tactile form she created a piece which embodies the attitudes it advocates, and works to sway the viewer in an unashamedly engaging way.
One of the most unexpectedly impressive and engaging pieces was from Julian Deborré, with this video about the crossing of Crwys Road, Dalton Street, and Monthermer Road in Cardiff. The video combines location timelapse footage and information presentation to create an engaging outcome that encourages the viewer to take a fresh look at the mundane.
More work from this exhibition, as well as work form the other Cardiff School of Art and design courses, can be seen on their Flickr pages.
With thanks to Will Humphrey, who is a designer at Carrick Creative in Cardiff.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York's group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.
Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (email@example.com) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Find a selection of this work and more at stand number 30 in D&AD New Blood. Thanks !
|Enzo of the Antarctic (8)|
|The new Flickr: thoughts? (30)|
|Imgembed: what and who is it for? (11)|
|Studio Output designs Ministry of Sound tube campaign (6)|
|Keep on the grass: National Trust's new campaign (1)|
|The billboard turning thin air into water|
|Step into my cardboard office...|
|Paul Arden: a true maverick|
|Image Duplicator: pop art's comic debt|