CR Blog

Tomato directs new MSN film

Posted by Creative Review, 12 June 2012, 16:44    Permalink    Comments (5)

Tomato has directed a new 60 second film through agency Beattie McGuinness Bungay, designed to relaunch MSN as an up to the minute provider of news and entertainment online resource...

"We developed a concept for the agency based on their script which was about a inventing a new graphic world of objects that are animated in odd ways," explains Tomato's Michael Horsham of the film, called The Best of Now. "This meant we could play with CGI, particles lighting and animation for about 56 seconds of the piece."

The film, made entirely in 3D and complied in Flame at Time Based Arts in London, was produced in collaboration with Traffic Concept and Film, and is set to launch on various on-demand channels next week.

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here


CR in Print
The June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI's Uncanny Valley, a review of the Barbican's Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.

Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (laura.mcqueen@centaur.co.uk) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

5 Comments

It's a fantastic piece with a great, raw look that reminds me of the older day Warp videos.
Congrats to all involved.
Elias
2012-06-13 00:50:03


Really intriguing and fresh look for MSN, which I like a lot. Until the Microsoft branding kicks in during the last few seconds of the video.
John Chapman
2012-06-13 10:39:44


It's a really nice piece of work, however it's disappointing that it feels completely disconnected from the MSN brand. It's a shame they haven't launched this alongside a new site with similar elements and style. No pointing fingers at Tomato & Co of course, poor show on Microsoft's part.
Rob
2012-06-13 15:51:23


Looks delicious, but...
I don't believe the copy or the voice-over - I just felt a bit 'nah' most of the way through.
Leo Saunders
2012-06-14 16:57:14


Really enjoyed this, half way through i was really into giving it ago, and as mentioned above the MSN / microsoft branding kicks in and you remember the reality of it all.

Applause for Tomatos efforts, it's a real shame even work as good as this cant help the shit bags
alex
2012-06-14 17:01:15


Tell us what you think

What happens with my feedback?

We no longer require you to register and have a password in order to comment, simply fill in the form below. All comments are moderated so you may experience a short delay before your comment appears. CR encourages comments to be short and to the point. As a general rule, they should not run longer than the original post. Comments should show a courteous regard for the presence of other voices in the discussion. We reserve the right to edit or delete comments that do not adhere to this standard.

Get the RSS Feed
NULL