"We developed a concept for the agency based on their script which was about a inventing a new graphic world of objects that are animated in odd ways," explains Tomato's Michael Horsham of the film, called The Best of Now. "This meant we could play with CGI, particles lighting and animation for about 56 seconds of the piece."
The film, made entirely in 3D and complied in Flame at Time Based Arts in London, was produced in collaboration with Traffic Concept and Film, and is set to launch on various on-demand channels next week.
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It's a fantastic piece with a great, raw look that reminds me of the older day Warp videos.
Congrats to all involved.
Really intriguing and fresh look for MSN, which I like a lot. Until the Microsoft branding kicks in during the last few seconds of the video.
It's a really nice piece of work, however it's disappointing that it feels completely disconnected from the MSN brand. It's a shame they haven't launched this alongside a new site with similar elements and style. No pointing fingers at Tomato & Co of course, poor show on Microsoft's part.
Looks delicious, but...
I don't believe the copy or the voice-over - I just felt a bit 'nah' most of the way through.
Really enjoyed this, half way through i was really into giving it ago, and as mentioned above the MSN / microsoft branding kicks in and you remember the reality of it all.
Applause for Tomatos efforts, it's a real shame even work as good as this cant help the shit bags
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