Uniqlo have put a clever spin on the way Pinterest works, turning it into their very own scrolling Uniqlo animation. Prepare your mouse hands, you're about to do some serious scrolling.
Head over here and scroll down to see what we're talking about. The idea was created by digital agency Firstborn, in an attempt to combat 'scrolling slumber', and promote Uniqlo's new Dry Mesh range of teeshirts. A hundred different Pinterest accounts were set up, and pinned from simultaneously in order to create the final result.
Of course, Uniqlo aren't the first brand to turn scrolling to their advantage. Smart Argentina did something similar with a Twitter account, turning it into a scrolling animation of a car. To see it for yourself, head here and hold down J.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York's group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.
Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (firstname.lastname@example.org) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
The world is doomed.
Brilliant, a fun, quick witted repurposing of a hugely popular platform.
Arguably it’s actually quite hard to come across if you’re just searching on Pinterest, and of course not everyone will get it. But those that do will smile, appreciate the cheekyness and think better of Uniqlo for it and that’s really all it needs to do.
Uniqlo are one brand that seem to be getting on with digital without even blinking and it’s really nice to see them exploring new and interesting ways to mix things up.
Now let’s move on before it becomes all the rage with bandwagon brands.
Innovative use of new social media channels is always exciting. Sadly I forecast this being ripped off straight away, and we are all going to be scrolling like mad till the fad subsides
The way Pinterest stacks and re-shuffles the columns depending on browser size completely screws this up for me.
Nice one for calling 'first' in the new channel though. Agree with Ben about Uniqlo's digital track record and that this is best forgotten about before this becomes de rigeur.
Nice utilisation of Pinterest. Take a look at this other pinterest board looks pretty cool http://pinterest.com/davidiscreative/tgca-alphabet/ make a word with letter.
creative yet still spam. And spam that can generate a negative reaction from people. They had their one shot, if they do it again it will backfire with potential customers.
A bit geeky but amusing all the same!..
|Björk's Vulnicura album artwork|
|Artist INSA makes his latest animated gif... from space|
|Vital Arts transforms Royal London Children's Hospital|
|Designing for The Grand Budapest Hotel|
|Jean Jullien: Life Drawing, an interview|