CR Blog

Uniqlo hacks Pinterest

Digital

Posted by Emma Tucker, 26 June 2012, 13:16    Permalink    Comments (7)

Uniqlo have put a clever spin on the way Pinterest works, turning it into their very own scrolling Uniqlo animation. Prepare your mouse hands, you're about to do some serious scrolling.

Head over here and scroll down to see what we're talking about. The idea was created by digital agency Firstborn, in an attempt to combat 'scrolling slumber', and promote Uniqlo's new Dry Mesh range of teeshirts. A hundred different Pinterest accounts were set up, and pinned from simultaneously in order to create the final result.

Of course, Uniqlo aren't the first brand to turn scrolling to their advantage. Smart Argentina did something similar with a Twitter account, turning it into a scrolling animation of a car. To see it for yourself, head here and hold down J.

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7 Comments

The world is doomed.
Hi-Fi Lo-Fi
2012-06-26 14:36:21


Brilliant, a fun, quick witted repurposing of a hugely popular platform.

Arguably it’s actually quite hard to come across if you’re just searching on Pinterest, and of course not everyone will get it. But those that do will smile, appreciate the cheekyness and think better of Uniqlo for it and that’s really all it needs to do.

Uniqlo are one brand that seem to be getting on with digital without even blinking and it’s really nice to see them exploring new and interesting ways to mix things up.

Now let’s move on before it becomes all the rage with bandwagon brands.

Thanks
Ben Stott
2012-06-26 14:46:11


Innovative use of new social media channels is always exciting. Sadly I forecast this being ripped off straight away, and we are all going to be scrolling like mad till the fad subsides
Ellie
2012-06-27 09:19:31


The way Pinterest stacks and re-shuffles the columns depending on browser size completely screws this up for me.

Nice one for calling 'first' in the new channel though. Agree with Ben about Uniqlo's digital track record and that this is best forgotten about before this becomes de rigeur.
Ed
2012-06-27 09:43:51


Nice utilisation of Pinterest. Take a look at this other pinterest board looks pretty cool http://pinterest.com/davidiscreative/tgca-alphabet/ make a word with letter.
David
2012-06-27 11:46:04


creative yet still spam. And spam that can generate a negative reaction from people. They had their one shot, if they do it again it will backfire with potential customers.
Paul
2012-06-28 19:23:26


A bit geeky but amusing all the same!..
Jon
2012-06-29 15:00:21


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