A nation expects – can Wayne Rooney overcome the difficulties posed both by his suspension and his hilarious new hairstyle and pull Engalnd with him into the Euro 2012 quarter-finals? As tension mounts, Wieden + Kennedy cunningly embraces the opportunity for a spot of tactical advertising
The ad is an extension of Nike's global 'My Time Is Now' campaign for Nike Football and was directed by Adam Smith at RSA.
Agency: Wieden + Kennedy
Creatives: Ben Everitt and Ali Merry
Creative director: Anders Stake
ECD: Stuart Harkness
Production company: RSA Films
Director: Adam Smith
Producer: Alex Heathcote
DOP: Simon Chaudoir
Editing House: Final Cut
Editor: Joe Guest
Sound: Wave Studios
Sound Engineers: Aaron Reynolds and Joe Mount
Post production: The Mill
Photography: David Clerihew
Rooney's brand new website (designed by Lightmaker) also launched this week at officialwaynerooney.com
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI's Uncanny Valley, a review of the Barbican's Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.
Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (email@example.com) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
Is there a making-of video?
@ Steve, haha
Couldn't have worked out more perfectly
It was his hilarious hair that scored last night!
Maybe he's thinking about the sitter that got away last night?..
Quite brave really, obviously Rooney was utterly confident that he could make a positive contribution to the Ukraine game – on his long-anticipated return to the England team.
Brave, because as good as Rooney is, we all know his penchant for going the other way too. So there was as much potential for embarrassment as success if his frustration got the better of his skills on the night.
I think this is the difference between Nike and Adidas, Nike take risks.. Adidas never would.
|Chelsea Graphic Design Communication show (1)|
|Staying creative (12)|
|Uncle Grey's scratch vinyl posters (2)|
|Re-living history (1)|
|Jamie's Dinersaurs (2)|
|Wenlock & Mandeville: London's Olympic mascots|
|Apple reveals sleek new iOS7|
|Ogilvy France creates useful posters for IBM|
|2013 UK degree show listings|
|Information is Beautiful Awards open for entries|