Discovery Network's Animal Planet channel has launched an on-air refresh featuring a series of charming 3D worlds inhabited by various endearing animals

"Animal planet is all about Animals, wild and domestic," says Federico Gaggio, VP, executive creative director, Discovery Networks UK & Western Europe. "The channel’s primary audience are adults, in particular adult women, who have a passion for animals. At times they watch with their kids or as a family. To reconnect them with our programmes we created small worlds (Animal Planets), where iconic animals display their natural charm and quirky behaviour, which makes them endearing to us. The logo is integrated in the environment where the animal action takes place."

Animal Planet Ident – Antartic from Discovery UK Creative on Vimeo.

The concept was developed  by Discovery's creative agency in London, in conjunction with Double G Studios, who also designed and produced the animated idents. The animal character animation was developed with Blue Zoo.

CR in Print

Thanks for visiting the CR website, but if you are not also reading CR in print you're missing out. Our March issue is an illustration special with features on Clifford Richards, Pick Me Up, the relationship between illustrators and writers, the making of the cover of the New York Times Magazine and a powerful essay by Lawrence Zeegen calling on illustrators to become more engaged with the wider world and accusing the profession of withdrawing "from the big debates of our society to focus on the chit-chat and tittle-tattle of inner-sanctum nothingness".

The best way to make sure you receive CR in print every month is to subscribe – you will also save money and receive our award-winning Monograph booklet every month. You can do so here.