CR Blog

The perils of summer


Posted by Eliza Williams, 9 March 2012, 17:28    Permalink    Comments (4)

What better way to start the weekend than with a hilarious advert? Behold Dads in Briefs, a new campaign for BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi in Argentina, which spells out why keeping your home cool is a good idea...

There are three ads in the campaign. The first, illustrates the problem in detail....

While two shorter spots hone in on specifics:

Agency: Del Camp Nazca Saatchi & Saatchi
ECDs: Maxi Itzkoff, Mariano Serkin
Creative directors: Ariel Serkin, Juan Pablo Lufranco
Creatives: Ezequiel De Luca, Nicolas Diaco
Production company: Primo
Directors: Nico & Martin


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Humph...just another advert which makes men, especially fathers, figures of ridicule and mockery. It's become such a tired misandrist trope it's not even remotely funny anymore.
Peter M.
2012-03-10 14:34:10

Dad's in undies! + summer What a mix.
Stylish Suds
2012-03-11 18:55:16

I only managed to watch one, brought back to many bad memories!
2012-03-12 17:06:44

Hilarious adverts. Though I imagine the outrage it would cause if it had made fun of moms in underwear as opposed to dads.
2012-03-13 05:35:18

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