34 Comments

That magazine looks hella like a leaflet to me.
Nick McGivney
2012-03-09 15:13:30

so this is basically a leaflet?
Gemma
2012-03-09 15:41:47

That's not a magazine. It's a single colour concertina folded leaflet.
Ian Dack
2012-03-09 16:30:20

Sweet idea.

And for commenters above, I think you are confused what exactly magazines and leaflets are.

Wikipedia defines a magazine as "periodicals, glossies or SERIALS printed with ink on paper, generally published on a regular schedule and contain a VARIETY OF CONTENT.".

Which makes this a magazine.

Wikipedia defines a leaflet as is a" form of paper ADVERTISMENT intended for wide distribution".

Which make this...not a leaflet.

Of course, magazines generally don't LOOK like leaflets, which this clearly does. But isn't that what makes it cool.
AdGuy
2012-03-09 16:55:34

This seems like a stunning waste of time, money and effort for everyone involved.
Alexander
2012-03-09 17:08:55

and a small leaflet at that
da bishop
2012-03-09 17:16:00

Magazine |ˌmagəˈzēn; ˈmagəˌzēn|
noun
1 a periodical publication containing articles and illustrations, typically covering a particular subject or area of interest

- no mention of size, format, paperstock or folding techniques
Paul
2012-03-09 17:22:05

I actually like it; A fun creative take on mags, so we won't lose the 'touch' element ~ by going digital.
Hamza
2012-03-09 17:23:12

Regardless of whether it's a leaflet or a bookmark I like it. In an industry rapidly being drowned by digital advancements it makes a refreshing change to see a simple and clever idea like this. It also creates a great platform for creative writers and artists to show case there craft without feeling like they need to have a 'look at me' blog.
David Birch
2012-03-09 17:30:57

AWESOME.....
Mogul Media
2012-03-09 17:38:25

This reminds me a bit of the 'Little Printer' by Berg. All the info being collated then output in a bookmark format. CR wrote a blog on it here -

http://creativereview.co.uk/cr-blog/2011/november/bergs-little-printer
Tom
2012-03-09 17:40:03

Haters be hatin'... I have to say that it looks excellent for a single colour print. A rare occurrence. Reminds me of Music's earlier work, simple stuff executed brilliantly.
Grace N
2012-03-09 17:50:06

are u guys saying that this simply leaflet is a magazine? omg, i was waiting a bit more from the CR team.
marina
2012-03-09 18:01:11

Its a bookmark magazine. Thats it. Its such a brutally simple idea. Bookmarks are purely functional, this is more than just a placeholder. If you love to read then its a really fun idea. If you're the kind of person who writes "OMG" then it will probably sail straight over your thick head.
J R Hartley
2012-03-09 19:26:34

Clever and a sweet little quick read. Would be an honor to be published there and
I kind of think this is what it's about.
Robert Eames
2012-03-10 01:08:08

It's a nice initial thought.

As a bookmark has a sweet finish, it works well and all but as a "magazine" how much content will I buy from a folded A4 sheet? Like anything, there is just room for improvement right?

Perhaps could've made it twice the size, at least, to make it justice in terms of content?
Vladim
2012-03-10 12:28:08

Open mind as always, interesting take on 'magazine'.

Give Fallon some credit and time to develop this, you never though, Wallpaper glossy mag format could be getting a bit passé!
HTDL Design Agency
2012-03-10 15:02:07

Blimey, who cares?! Mag/leaflet/loo roll... a free bit of charming content by any other name would read as sweet.
Julie
2012-03-11 13:11:09

"Fallon curates the 30 best submitted pieces" good god, I wouldn't like to see the submissions that didn't make the cut if that is the best 30.
Simon
2012-03-11 17:36:45

Argh. Great minds think alike. Been doing small runs of the same for a few years - not a one sheet though.
http://imageshack.us/photo/my-images/16/bookmarkz.jpg/
BookmarkMagazine
2012-03-11 18:04:34

Yeah, that's cool but you know I think that's very typical and simple. I'm searching for something more innovative here. Maybe it will be more interesting if it is folded in a different manner just to make it a bit unique.
Jasmine
2012-03-11 19:27:42

Nice idea to make this usefull and fun little thing to read for people who obviously like reading in the first place. I make an A1 poster size magazine myself so yes, in my book, this is a magazine.
Pieter
2012-03-11 21:36:48

It is an IDEA- an original IDEA. Why are people moaning about wether it is a magazine or leaflet? Celebrate the fact someone got out of bed one day and tried to do something original and did something original
Mark
Mark Cooper
2012-03-11 21:50:21

Ermmm, a full blog post about a leaflet, and name somebody who in the modern day doesnt use 'OMG' or 'LOL', if you dont then I would advise climbing down from your dinosaur. Its 2012.
Lee
2012-03-12 08:07:56

Unfortunately, my life isn't fast paced enough to need to use acronyms to spare me 5 seconds. Call me a dinosaur I don't care. I also prefer to ha ha but this is beside the point.

I don't care what this periodical called, but it looks nice and i'm sure as it becomes more popular, the content will be well worth a read. Too short? People can barley summon up the concentration to read a tweet these days and can't even be bothered to write full words so I don't think the length of the issue is a problem.

As for the people saying it should be folded in interesting, origami type contraptions. It's free! folds cost money, so does 4 colour printing.

I like it, and I want to read it, perfect toilet reading material.
Rich
2012-03-12 13:20:09

I like it. It's a fun creative little idea. Good work.
SEO Coventry
2012-03-12 13:53:49

seems to me a lot of peoples are mis-managing their own expectations. CR has put it out there to be discussed for what it is, the product is the topic of discussion, don't let the platform dictate your response.

For me, It is what it is, a simple idea, well executed. I feel a lot like splashing out on four colour and some edgy folding would be over-kill and create a sense of pretence and ecological unawareness...simple idea needs a simple outcome, and awkward folding means awkwardly packed and transported, never mind the extra energy used to produce the thing.

The small things that spark a creek in my misery stricken face can change the taste of my day. I mean passive aggression, glaring and tutting are my only other pass times... where can i pick one up?
Alex
2012-03-12 18:58:55

Like the idea, it reminds me too much of a takeaway menu though. Chances are I'd mistake this for one of the many I get through the letter box and throw it out by accident.
Web Design Newcastle
2012-03-13 09:53:02

i think it's a great idea, i would subscribe to it.
sijya
2012-03-13 13:27:50

That's really nice. Would be nice to just find one lurking in a book...
Hannah
2012-03-13 16:52:36

I like it, but what if I don't have a book to store it in?
Rich
2012-03-13 17:16:37

Dont get me wrong, I love the concept idea of it by making magazine's more practical and easier to read but my worry is the fact that are people really going to take something seriously that looks like a leaflet. Our current age is based upon the aesthetics of items and not its contents, people do judge books by their covers and no matter how querky the design, its always going to be that way. If it looks like a leaflet, people will perceive it as a leaflet.
Lee
2012-03-14 15:14:04

Its a good idea- would be good to have a small easy to hold/read magazine when you're stuck standing in a packed tube in rush hour.
remonsim
2012-03-16 01:53:22

Looks nice, the problem is when reading a book I want to read the book itself not the bookmark really...
Jo
2012-03-19 11:44:05

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