A magazine that's also a bookmark
Fallon in London has launched a new magazine project that accepts submissions of writing and illustration online, and then picks the ten best to be included in a print magazine, that comes in quite an unusual format...
Over at dogear.co.uk, Fallon curates the 30 best submittied pieces, selecting a further ten out of those to be published. The magazine is free, and can be found hiding in libraries and independent bookshops across London.
The magazine folds up, concertina-style, into something small enough to fit inside a book, so it can double as a bookmark.
Submissions for Dog Ear can be sent in to dogear.co.uk
That magazine looks hella like a leaflet to me.
so this is basically a leaflet?
That's not a magazine. It's a single colour concertina folded leaflet.
And for commenters above, I think you are confused what exactly magazines and leaflets are.
Wikipedia defines a magazine as "periodicals, glossies or SERIALS printed with ink on paper, generally published on a regular schedule and contain a VARIETY OF CONTENT.".
Which makes this a magazine.
Wikipedia defines a leaflet as is a" form of paper ADVERTISMENT intended for wide distribution".
Which make this...not a leaflet.
Of course, magazines generally don't LOOK like leaflets, which this clearly does. But isn't that what makes it cool.
This seems like a stunning waste of time, money and effort for everyone involved.
and a small leaflet at that
Magazine |ˌmagəˈzēn; ˈmagəˌzēn|
1 a periodical publication containing articles and illustrations, typically covering a particular subject or area of interest
- no mention of size, format, paperstock or folding techniques
I actually like it; A fun creative take on mags, so we won't lose the 'touch' element ~ by going digital.
Regardless of whether it's a leaflet or a bookmark I like it. In an industry rapidly being drowned by digital advancements it makes a refreshing change to see a simple and clever idea like this. It also creates a great platform for creative writers and artists to show case there craft without feeling like they need to have a 'look at me' blog.
This reminds me a bit of the 'Little Printer' by Berg. All the info being collated then output in a bookmark format. CR wrote a blog on it here -
Haters be hatin'... I have to say that it looks excellent for a single colour print. A rare occurrence. Reminds me of Music's earlier work, simple stuff executed brilliantly.
are u guys saying that this simply leaflet is a magazine? omg, i was waiting a bit more from the CR team.
Its a bookmark magazine. Thats it. Its such a brutally simple idea. Bookmarks are purely functional, this is more than just a placeholder. If you love to read then its a really fun idea. If you're the kind of person who writes "OMG" then it will probably sail straight over your thick head.
Clever and a sweet little quick read. Would be an honor to be published there and
I kind of think this is what it's about.
It's a nice initial thought.
As a bookmark has a sweet finish, it works well and all but as a "magazine" how much content will I buy from a folded A4 sheet? Like anything, there is just room for improvement right?
Perhaps could've made it twice the size, at least, to make it justice in terms of content?
Open mind as always, interesting take on 'magazine'.
Give Fallon some credit and time to develop this, you never though, Wallpaper glossy mag format could be getting a bit passé!
Blimey, who cares?! Mag/leaflet/loo roll... a free bit of charming content by any other name would read as sweet.
"Fallon curates the 30 best submitted pieces" good god, I wouldn't like to see the submissions that didn't make the cut if that is the best 30.
Argh. Great minds think alike. Been doing small runs of the same for a few years - not a one sheet though.
Yeah, that's cool but you know I think that's very typical and simple. I'm searching for something more innovative here. Maybe it will be more interesting if it is folded in a different manner just to make it a bit unique.
Nice idea to make this usefull and fun little thing to read for people who obviously like reading in the first place. I make an A1 poster size magazine myself so yes, in my book, this is a magazine.
It is an IDEA- an original IDEA. Why are people moaning about wether it is a magazine or leaflet? Celebrate the fact someone got out of bed one day and tried to do something original and did something original
Ermmm, a full blog post about a leaflet, and name somebody who in the modern day doesnt use 'OMG' or 'LOL', if you dont then I would advise climbing down from your dinosaur. Its 2012.
Unfortunately, my life isn't fast paced enough to need to use acronyms to spare me 5 seconds. Call me a dinosaur I don't care. I also prefer to ha ha but this is beside the point.
I don't care what this periodical called, but it looks nice and i'm sure as it becomes more popular, the content will be well worth a read. Too short? People can barley summon up the concentration to read a tweet these days and can't even be bothered to write full words so I don't think the length of the issue is a problem.
As for the people saying it should be folded in interesting, origami type contraptions. It's free! folds cost money, so does 4 colour printing.
I like it, and I want to read it, perfect toilet reading material.
I like it. It's a fun creative little idea. Good work.
seems to me a lot of peoples are mis-managing their own expectations. CR has put it out there to be discussed for what it is, the product is the topic of discussion, don't let the platform dictate your response.
For me, It is what it is, a simple idea, well executed. I feel a lot like splashing out on four colour and some edgy folding would be over-kill and create a sense of pretence and ecological unawareness...simple idea needs a simple outcome, and awkward folding means awkwardly packed and transported, never mind the extra energy used to produce the thing.
The small things that spark a creek in my misery stricken face can change the taste of my day. I mean passive aggression, glaring and tutting are my only other pass times... where can i pick one up?
Like the idea, it reminds me too much of a takeaway menu though. Chances are I'd mistake this for one of the many I get through the letter box and throw it out by accident.
i think it's a great idea, i would subscribe to it.
That's really nice. Would be nice to just find one lurking in a book...
I like it, but what if I don't have a book to store it in?
Dont get me wrong, I love the concept idea of it by making magazine's more practical and easier to read but my worry is the fact that are people really going to take something seriously that looks like a leaflet. Our current age is based upon the aesthetics of items and not its contents, people do judge books by their covers and no matter how querky the design, its always going to be that way. If it looks like a leaflet, people will perceive it as a leaflet.
Its a good idea- would be good to have a small easy to hold/read magazine when you're stuck standing in a packed tube in rush hour.
Looks nice, the problem is when reading a book I want to read the book itself not the bookmark really...
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