BBH in London has released its latest spot for Audi. The ad celebrates the brand’s heritage of aerodynamic technology and engineering, which has been evident in its cars since its concept vehicles of the 1920s…
The spot takes the classic children’s story The Ugly Duckling as its theme, and opens in black-in-white with footage of one of pioneering Audi engineer Paul Jaray’s prototype car’s from the 1920s shown out on the roads. The ‘ugly duckling’ car featured in the ad was in fact created by modelmakers in just six weeks, using one of Jaray’s original 1920s drawings as a reference. As the ad progresses, we see the car metamorphose into a modern-day Audi A5.
The ad breaks on UK TV this weekend.
Agency: BBH London
Creative directors: Nick Kidney, Kevin Stark
Creatives: Matt Doman, Ian Heartfield
Production company: Park Pictures
Director: Joachim Back
CR in Print
Thanks for visiting the CR website, but if you are not also reading CR in print you’re missing out. Our April issue has a cover by Neville Brody and a fantastic ten-page feature on Fuse, Brody’s publication that did so much to foster typographic experimentation in the 90s and beyond. We also have features on charity advertising and new Pentagram partner Marina Willer. Rick Poynor reviews the Electric Information Age and Adrian Shaughnessy meets the CEO of controversial crowdsourcing site 99designs. All this plus the most beautiful train tickets you ever saw and a wonderful behind-the-scenes look at Thunderbirds in our Monograph supplement
The best way to make sure you receive CR in print every month is to subscribe – you will also save money and receive our award-winning Monograph booklet every month. You can do so here.