The perils of summer

What better way to start the weekend than with a hilarious advert? Behold Dads in Briefs, a new campaign for BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi in Argentina, which spells out why keeping your home cool is a good idea…

What better way to start the weekend than with a hilarious advert? Behold Dads in Briefs, a new campaign for BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi in Argentina, which spells out why keeping your home cool is a good idea…

There are three ads in the campaign. The first, illustrates the problem in detail….

While two shorter spots hone in on specifics:

Credits:
Agency: Del Camp Nazca Saatchi & Saatchi
ECDs: Maxi Itzkoff, Mariano Serkin
Creative directors: Ariel Serkin, Juan Pablo Lufranco
Creatives: Ezequiel De Luca, Nicolas Diaco
Production company: Primo
Directors: Nico & Martin

 

CR in Print

Thanks for visiting the CR website, but if you are not also reading CR in print you’re missing out. Our March issue is an illustration special with features on Clifford Richards, Pick Me Up, the relationship between illustrators and writers, the making of the cover of the New York Times Magazine and a powerful essay by Lawrence Zeegen calling on illustrators to become more engaged with the wider world and accusing the profession of withdrawing “from the big debates of our society to focus on the chit-chat and tittle-tattle of inner-sanctum nothingness”.

The best way to make sure you receive CR in print every month is to subscribe – you will also save money and receive our award-winning Monograph booklet every month. You can do so here.

  • Peter M.

    Humph…just another advert which makes men, especially fathers, figures of ridicule and mockery. It’s become such a tired misandrist trope it’s not even remotely funny anymore.

  • http://www.personalstylistinlondon.co.uk Stylish Suds

    Dad’s in undies! + summer What a mix.

  • http://www.dreamscape-design.co.uk Alex

    I only managed to watch one, brought back to many bad memories!

  • http://www.microsourcing.com/disciplines/ad-design.asp MicroSourcing

    Hilarious adverts. Though I imagine the outrage it would cause if it had made fun of moms in underwear as opposed to dads.