CR Blog

How to get e.m-bed.de/d

Digital, Music Video / Film

Posted by Mark Sinclair, 30 March 2012, 10:00    Permalink    Comments (0)

In a new web-based video by rapper Yung Jake the process of viewing, blogging and tweeting about a new video by Yung Jake becomes the focus of the video itself. The self-referential e.m-bed.de/d is a quick-fire deconstruction of the social media game...

Multi-window browser-takeover pieces have been around for a while – Chris Milk's Wilderness Downtown project for Arcade Fire is perhaps the most well known recent example – but Jake's efforts hold a mirror up to the countless processes and actions that go into turning something into that holy grail of digital states: viral.

The fact that this very post is caught up in all that makes the video (can you even call it a video?) all the more apposite in terms of commenting on how we view, like, and share things on the internet.

The best way to experience e.m-bed.de/d is to click on e.m-bed.de/d/vid.html, let the coding do the work, and try and keep up with the references. It works best in Chrome or Firefox, apparently. Thanks to Marcus Leis Allion (@_MLA) for the tweet.

Jake's Datamoshing video from May last year is worth a look, too. Again it references all the strange glitchy stuff that goes into making a strange glitchy video – "You don't have bad internet," he sings, "I'm just datamoshing...".

See yungjake.com.

 

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