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Digital, Music Video / Film

Posted by Mark Sinclair, 30 March 2012, 11:00    Permalink    Comments (0)

In a new web-based video by rapper Yung Jake the process of viewing, blogging and tweeting about a new video by Yung Jake becomes the focus of the video itself. The self-referential is a quick-fire deconstruction of the social media game...

Multi-window browser-takeover pieces have been around for a while – Chris Milk's Wilderness Downtown project for Arcade Fire is perhaps the most well known recent example – but Jake's efforts hold a mirror up to the countless processes and actions that go into turning something into that holy grail of digital states: viral.

The fact that this very post is caught up in all that makes the video (can you even call it a video?) all the more apposite in terms of commenting on how we view, like, and share things on the internet.

The best way to experience is to click on, let the coding do the work, and try and keep up with the references. It works best in Chrome or Firefox, apparently. Thanks to Marcus Leis Allion (@_MLA) for the tweet.

Jake's Datamoshing video from May last year is worth a look, too. Again it references all the strange glitchy stuff that goes into making a strange glitchy video – "You don't have bad internet," he sings, "I'm just datamoshing...".



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