Ah, my Doily News has arrived

In an effort to disguise the latest subscriber copies of advertising journal Lürzer’s Archive, which claims it is the “most stolen” magazine around, Coy! created a series of fake covers designed to deter potential thieves

coycovers388_0.jpg - Ah, my Doily News has arrived - 4396

In an effort to disguise the latest subscriber copies of advertising journal Lürzer’s Archive, which claims it is the “most stolen” magazine around, Coy! created a series of fake covers designed to deter potential thieves…

Agency Leo Burnett London asked Coy! to come up with six less-than-desirable magazine covers; the kind of thing you wouldn’t want to be caught reaching for in the newsagents, or indeed opening up at your desk.

Coy!’s Mark Denton worked with photographer Fern Berresford and designer/typographer Kate Henderson on the covers, while the copy was written by Leo Burnett’s Ben Gough, who came up with De-Worming World, Doily News, Bucket Collector, Account Man Monthly, Spreadsheet Enthusiast, and erm, Cock Handler.

To see all the images at a larger size, visit Coy!’s blog at coy-com.com/blog.



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  • http://hifilofi.co.uk/ Hi-Fi Lo-Fi

    There are plenty of weirdos out there who would love these…

  • http://www.fdk.co.uk Simon de Kretser

    I don’t know if it’s a comment on the incredible number of specialist printed and e-published mags out there, that it took me a couple of minutes to realise that these weren’t real!

    Made me laugh though!

  • http://sophiethecopywriter.co.uk Sophie

    Love the teaser copy on Doily News.

  • http://www.overcreative.co.uk OverCreative

    I would definitely subscribe to Spreadsheet enthusiast.

  • http://www.tonymcsweeney.co.uk Tony McSweeney

    I’ve got a genuine magazine titled “How Concrete can help the Pig Breeder” It’s very exciting, if you like concrete and pigs.

  • Andrew Kelly

    Where these fake covers fall down is that they’re too well designed to be the real thing. They betray an agency-standard of design that these types of ultra-specialist publications (with the exception, perhaps, of a real-life ‘Account Man Monthly’) tend not to have the budget to employ!

  • http://www.newsstand.co.uk David

    Very good – but fortunately not very far from the truth! Some brilliant niche magazines out there and we have about 3,500 listed at Newsstand.co.uk – Fancy Fowl being one of our favourites.

  • http://www.hifilofi.co.uk Hi-Fi Lo-Fi

    Point proved.

  • http://www.taylorjames.com/ Laura Frost

    There’s definitely a fair few people in our office who would subscribe to Spreadsheet Enthusiast!

  • Sam

    “The UK’s second favourite bucket related magazine” = Genius!

  • http://www.digitaltouch.co.uk/ Jilly Whitfield

    Some highly amusing magazine covers here plus some great photoshop work!

  • http://www.uniquemagazines.co.uk Paul

    Ha, brilliant

    Some very creative input there. I like “99 problems but a batch aint one” and “Jack and Jills pail nightmare”

    Sparks off ideas of the Jack and Jill story told as a serious news piece.

  • http://www.magazine.co.uk/ Chris

    ‘Cockhandler’ – egg-cellent!

    I think my favouite niche mag is ‘Donkey Talk’ Apparently they’ve been providing Information & Quality Products for your Miniature Donkey for over 26 years.