Ah, my Doily News has arrived
In an effort to disguise the latest subscriber copies of advertising journal Lürzer's Archive, which claims it is the "most stolen" magazine around, Coy! created a series of fake covers designed to deter potential thieves...
Agency Leo Burnett London asked Coy! to come up with six less-than-desirable magazine covers; the kind of thing you wouldn't want to be caught reaching for in the newsagents, or indeed opening up at your desk.
Coy!'s Mark Denton worked with photographer Fern Berresford and designer/typographer Kate Henderson on the covers, while the copy was written by Leo Burnett's Ben Gough, who came up with De-Worming World, Doily News, Bucket Collector, Account Man Monthly, Spreadsheet Enthusiast, and erm, Cock Handler.
To see all the images at a larger size, visit Coy!'s blog at coy-com.com/blog.
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The June issue of Creative Review features an interview with the editors of new book Pretty Ugly: Visual Rebellion in Graphic Design. Plus a profile on multi-award-winning director Johnny Kelly, a look at the latest techniques in movie marketing, the mission to cross CGI's Uncanny Valley, a review of the Barbican's Bauhaus show, logos by artists and much more. Plus, in Monograph this month, we look behind the scenes at the making of an amazing installation for Guinness, carved from solid wood.
Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (email@example.com) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.
There are plenty of weirdos out there who would love these...
I don't know if it's a comment on the incredible number of specialist printed and e-published mags out there, that it took me a couple of minutes to realise that these weren't real!
Made me laugh though!
Love the teaser copy on Doily News.
I would definitely subscribe to Spreadsheet enthusiast.
I've got a genuine magazine titled "How Concrete can help the Pig Breeder" It's very exciting, if you like concrete and pigs.
Where these fake covers fall down is that they're too well designed to be the real thing. They betray an agency-standard of design that these types of ultra-specialist publications (with the exception, perhaps, of a real-life 'Account Man Monthly') tend not to have the budget to employ!
Very good - but fortunately not very far from the truth! Some brilliant niche magazines out there and we have about 3,500 listed at Newsstand.co.uk - Fancy Fowl being one of our favourites.
There's definitely a fair few people in our office who would subscribe to Spreadsheet Enthusiast!
"The UK's second favourite bucket related magazine" = Genius!
Some highly amusing magazine covers here plus some great photoshop work!
Some very creative input there. I like "99 problems but a batch aint one" and "Jack and Jills pail nightmare"
Sparks off ideas of the Jack and Jill story told as a serious news piece.
'Cockhandler' - egg-cellent!
I think my favouite niche mag is 'Donkey Talk' Apparently they've been providing Information & Quality Products for your Miniature Donkey for over 26 years.
|New book documents Nike's running heritage (8)|
|Jeremy Deller designs new banknote for the Brixton Pound (1)|
|Introducing Huckle The Barber (8)|
|Hudson-Powell to join Pentagram London (1)|
|Is Apple redefining luxury? (11)|