Studio AKA director Steve Small has designed and directed a refreshingly charming hand-drawn ident to precede ITV1's upcoming Royal Season of TV programmes which trail the Diamond Jubilee

Double click the image below to play the ident

Before the more cynical of our readers start reaching for the 'meh' button, just imagine how awful this could have been – it's for the Diamond Jubilee! Just think about how much awful junk is already going round to tie in with that happy event. And it's for ITV1 - not exactly universally renowned as the home of great creative work.

Instead, Small's hand-drawn, colour washed design has something of 60s Ealing era film titles about it, perhaps even of the late great Ronald Searle in its many curlicues. Whatever, it's unexpectedly fun, if very short.

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