Kessels Kramer don't like advertising: hear why
Don't like advertising? This could be the book for you. KesselsKramer is launching its latest tome, Advertising For People Who Don't Like Advertising, next week in London with a talk by KK creative directors Erik Kessels and Dave Bell, along with HHCL founder Steve Henry
According to the blurb for the book "Despite many years spent in the heart of the advertising industry, KesselsKramer have always had a love/hate relationship with the business, and have repeatedly questioned the meaning of advertising and challenged its conventions. Now, KK have decided to write a book about these attitudes, with a little help from the people they admire."
Described as "partly a creative handbook and partly a hunt to find new ways to think about communications" Advertising For People Who Don't Like Advertising contains contributions from Alex Bogusky, Stefan Sagmeister and Anthony Burrill as well as from HHCL founder Steve Henry. "This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry" apparently. More here.
Henry, Erik Kessels and Dave Bell will be presenting a talk about the book, hosted by its publisher Laurence King, at King's Place in London on Monday, May 28. Tickets are £9.50, available here.
CR is awaiting a review copy of the book and will post a review once we have received it.
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Very controversial. Only looking at these few samples gives me plenty of ideas to think of. I like such "stuff" as it is very alternative to other books. Advertising allows people to sell/buy, but what is the true behind all advertising campaigns? Do we really need everything that they show in TV, newspapers and shops?
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