Nice work for EDF, Playboy, AXA and more
We have a bumper crop of nice ad work to share with you this week. First up is a new spot for EDF energy from AIS London, which features a giant handmade zoetrope...
The ad is part of the EDF 'Thank Yous' campaign, and the zoetrope features a range of prizes that customers can win, including trips on the London Eye and to the Eden Project, as well as tickets to the Olympics. Agency: AIS London. Creative director: Geoff Gower. Creatives: Pete Ioulianou, Ollie Agius. Director: Jason Tozer. Edited and produced by The Mill.
DDB Paris has created this humorous new spot for Playboy Fragrances, which illustrates the various potential outcomes of a handsome man and a pretty gal getting 'trapped' in a lift. Creative director: Alexandre Hervé. Creatives: Paul Kreitmann, Alexis Benoit. Directors: Perlorian Brothers. Production company: Les Télécréateurs.
These two spots for AXA Insurance from Publicis Conseil clearly demonstrate why it is best to get your insurance in order before you need it. CCO: Olivier Altmann. Creative director: Fréderic Royer. Creatives: Thibault Froment, Charles Guillemant. Director: Bart Timmer.
Owen Harris directed this quirky spot for Swedish cider brand Kopparberg. Agency: RKCR/Y&R. Production company: Outsider.
This new VW Polo spot from DDB London focuses on a protective dad's love for his daughter. ECD: Jeremy Craigen. Creatives: Tom Chancellor, Luke Flynn. Director: Thirtytwo. Production company: Pulse.
More dad stuff now: this ad for Hovis focuses on the relationship between a gruff farmer and his young son as they work together in the fields. Agency: Dare. Director: Seb Edwards. Production company: Academy Films.
Footlocker staff show off their fancy footwork skills in this new spot from AMV BBDO. Creatives: Charlotte Adorjan, Michael Jones. Director: Scott Lyon. Production company: Outsider.
Projector in Japan, which created the Uniqlock, has released another clock-based piece of utility for Uniqlo, this time in the form of an alarm clock app, which combines online weather reports with original alarm music (created by Cornelius and Yoko Kanno) to help wake you up. You can find out more about the app at uniqlo-wakeup.com. Charming as it is, we wonder whether it will go the way of all alarm clocks and end up being thrown across the room, but perhaps our readers are more cheerful in the morning than we are here...
Back to the quirky now, this time for Ikea. The ad, which was created by JWT Warsaw, features Sven the Swedish Chef, who uses Ikea products and people to cook up the perfect setting for a family Sunday lunch. Director: Tomas Mankovsky.
Even odder is this spot for Ambrosia Rice, from Dare, which features a set of talking picnic snacks. ECD: Danny Brooke-Taylor. Creatives: Danny Hunt, Gavin Torrance. Directors: Perlorian Brothers. Production company: Blink.
Director Marc Reisbig is behind this charming animation, which is advertising the expansion of Oslo Airport (Reisbig's lovely stop frame manages to make the potentially boring subject most watchable). Creatives: Victoria Evensen, Hanne Martinsen. Production company: Four and a Half, Norway/Passion Pictures, London.
We finish this week's epic round-up with a sweet film from DDB Brasil for trends magazine Follow, which compares different fads, stating what's hot and what's not. Creative directors: Sergio Valente, Marco Versolato. Creatives: Caio Mattoso, Rodrigo Mendes. Directors: Jarbas Agnelli, Doug Bello.
That Hovis ad is awful.
I am so in that VW demographic, it's brought a tear to my eye.
sorry, seen the zoetrope many times now, and this one's nothing new..
on the other hand, Marc Reisbig's airport stop-motion is a beauty!
I love the animation for the Oslo airport! Colours and style is brilliant.
Hovis - the following is a "personal" critique from a mate who grew up on a farm in all very familiar circumstances.:
I worry about anyone that considers that slave labour. Unless it was written by a child
It pretty fairly reflects the situation for the first 13 years of my life until arsing about became the norm .The quiet foreboding air of the father and the constant struggle against elements and financial ruin lay heavy at their quiet mealtimes. There is no way though they would only have one child, unless there had been ‘problems’. Or she was seeing the gamekeeper.
The kid couldn’t have pushed the Land Rover out or the dad couldn’t drive anyway and that is unlikely. The dad would have had to push to and jump in – nearly ruined the whole thing
It’s better than most, nostalgic but why not when most things revolve around BGT.
Ambrosia is the best ad on tv at the moment. It has Noel Fielding comedy written all over it.
There's no way that Land Rover wouldn't have managed to get out of that mud without a push. He must have forgot to put it into low diff.
In other news how many more commercials do I have to watch that rip off virals / YouTube hits. Footlocker be ashamed of yourselves.
Pretty sure the EDF ad is a phonotrope, and BT Vision did it for their 2012 Easter Campaign.
That EDF spot reminds me of this...
however this was all CG. although we applied the same technique. We modelled the cake and then spun it at the correct speed. This was good for rendering as we only ever had to render 1 sec chunks that we could then loop.
very similar though don't you think?
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