LOCOG has unveiled the ticket design s for the 2012 Olympic and Paralympic Games. Designed by Futurebrand, the tickets incorporate Someone’s pictogram designs along with images of the venues
Each ticket features the relevant sport pictogram (see our story on the design of the pictograms here) with a specific colour scheme for each venue, as well as an image of the venue, to help spectators reach their destination. The tickets also incorporate a number of security measures – a hologram, a barcode and the name of the booker. Supposedly, every ticket can be traced to the person who purchased it.
In this context, Someone’s pictograms actually work well and it’s interesting to see how the two styles – the silhouette version for high-visibility shown top left on the tickets and the ‘dynamic’ set – work together. The key information – date, time etc – is clear and easy to find and the use of the venue images and colour coding should help visitors navigate their way effectively (although a lot will depend on the wayfaring system). Interesting that the 2012 typeface has not been used for the information elements – not easy enough to read? (It was, as its designer Gareth Hague has pointed out on Twitter, meant for headline or ‘impact’ use not information graphics).
We’re starting to see more pieces of the Olympic jigsaw fall into place – will the final image confound or confirm expectations?
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona’s creative scene.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.